July 8th, 2010 by Chris McDonagh
In this webcast, search marketing expert Bill Hunt will discuss strategies and tactics for SEO reporting within a large organization. He’ll talk about what to measure, what to report, and how to break it down so it makes sense to everyone in the chain of command. More info below… Speaker: Bill Hunt, Back Azimuth Consulting [...]
July 8th, 2010 by Claire Schoen
According to recent research from business.com, webinars and podcasts are the most popular social media resource for business information. Here’s what the Business.com B2B Social Media Benchmarking Study reveals as the top 5 social media resources of business information 69.1% – Attend webinars or listen to podcasts 62.2% – Read user ratings & reviews for [...]
July 6th, 2010 by Claire Schoen
Search Marketing Now speakers are experts in a wide variety of marketing disciplines — they’re also accomplished speakers and authors. Two recent books by SMN speakers are “Advanced Google AdWords,” by Brad Geddes and “Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy” by Vanessa Fox. Brad’s book was recently reviewed [...]
July 6th, 2010 by Chris McDonagh
This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below… Moderator: Misty Locke, President, Range [...]
July 2nd, 2010 by Claire Schoen
Online presentations via webcast are a great way to draw an audience from all over — it’s certainly convenient, cost-effective, and an efficient way to gather everyone together for an educational presentation. But one thing it lacks is the personal follow-up and lingering discussions that can occur in person. We often have more questions than [...]
June 29th, 2010 by rsmith
By Jeff Green, The Trade Desk Online advertising has matured to a point where there is an real opportunity for search marketers — by applying search expertise to display advertising. This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the [...]
June 28th, 2010 by rsmith
This webcast examines how search plays a role in consumer buying behavior, from the search engine to directly on retail sites — and what product marketers can learn from the most recent research. We’ll also learn how to expand online opportunities using search within key retail sites and taking advantage of product positioning. More info [...]
June 22nd, 2010 by rsmith
Is social media relevant for B2B marketing? In this free B2B social media research report, see how nearly 2,500 business people use social media to find the information and resources they need on a daily basis and how over 500 B2B companies are using social media to increase web site traffic, build B2B brands and [...]
June 18th, 2010 by rsmith
This webcast will give an overview of the current state of online retail – plus insight into the 2010 holiday shopping season. Find out what to expect in November – and how you can start planning now. More info below… Speakers: Heather Dougherty, Director of Research, Hitwise Lynn Lanphier, Senior Manager, Customer Experience, BestBuy.com Webcast [...]
June 14th, 2010 by Claire Schoen
From our June 3 webcast, “Big-Brand SEO, Social Media, and the “Latest” from Google”… Tamar Weinberg mentioned social circles, and pointed to these two URLs for more information. You’ll be surprised at how large your social circle is… http://www.google.com/s2/search/social#socialcontent http://www.google.com/s2/search/social#socialcircle Upcoming – Thursday, June 17, we’ll be re-broadcasting Bruce Clay’s popular webcast from May, “SEO [...]
