January 28th, 2010 by Chris McDonagh
Thursday, February 25th – 1 PM EST – (10 AM PST) Speakers: David Rodnitzky, PPC Associates
Webcast Details Don’t look now, but managing a pay-per-click (PPC) advertising campaign has gotten more complex. Not only are marketers tracking results across multiple search engines — they’re starting to measure across marketing media and channels. Where does this fit into [...]
January 26th, 2010 by Chris McDonagh
Thursday, February 11, 2010 – 1 PM EST – (10 AM PST) Moderator: Chris Sherman, Speakers: Kerry Dean, Senior SEO Account Manager, Range Online MediaKerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media
Webcast Details In this webcast, leading search engine optimization (SEO) expert Kerry Dean, from Range Online Media, will discuss the SEO ups and [...]
January 22nd, 2010 by Chris McDonagh
Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST) Speakers: Brad Geddes, bgTheory
Webcast Details An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand [...]
January 21st, 2010 by Claire Schoen
Despite marketers best efforts to centralize their marketing organizations, silos emerge and exist for good reason. To achieve success, marketers must integrate relevant customer data and insights to drive a coordinated marketing strategy across all channels. “For better or worse, organizational silos are here and they aren’t going away. The good news is that marketing organizations [...]
January 21st, 2010 by Claire Schoen
E-Book The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between a wide variety of media channels. Yet whether due to a lack of resources or [...]
January 13th, 2010 by Chris McDonagh
Wednesday, January 27, 2010 – 1 PM EST – (10 AM PST) Speakers: Gord Hotchkiss, Enquiro; Andrew Hally, Unica
Webcast Details A successful landing page – whether for paid search, an email campaign, or offline promotion – is one where the goals of visitors align with those of marketers. This webcast focuses on the importance of [...]
January 6th, 2010 by Claire Schoen
Happy New Year! Search Marketing Now has a full plate of webcasts scheduled into 2010, and we’ll be looking for speakers on a variety of topics, from basic SEO tips to advanced PPC bidding tactics. If you’re interested in speaking on a Search Marketing Now webcast, send us an email: webcasts@searchmarketingnow.com Here’s what we’ll need to know: [...]
December 18th, 2009 by Chris McDonagh
Speaker: Chris Sherman, Executive Editor – Search Engine Land
Tuesday, January 19 – 1 PM EST (10 AM PST)
Webcast Details Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from [...]
December 17th, 2009 by Chris McDonagh
Speaker: David Szetela, Owner and CEO, Clix Marketing
Thursday, January 21, 2010 – 1 PM EST – (10 AM PST)
Webcast Details In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help [...]
December 9th, 2009 by Claire Schoen
Some recent statistics from the recent WhitePaper, Local Search Marketing: Targeting Consumers in a Diverse Media Landscape, published by 15 Miles/TMP Directional Marketing and comScore. This WhitePaper is available at Search Marketing Now.
84% of local business searchers own a print directory in their homes but this population has been steadily declining since 2007 41% [...]
