May 5th, 2010 by rsmith
In this webcast, social media strategist and coach Jay Baer will show you how to build yourself an integrated content ecosystem, in 5 easy steps. More info below… Speaker: Jay Baer, Convince & Convert Webcast date: June 1, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. Please note [...]
April 29th, 2010 by Claire Schoen
From the Search Marketing Now E-Book, National Brands Survival Guide to Local Search … results of a Marketing Sherpa study on which search targets yield the highest ROI…
Read more about this and other strategies for large brands, in National Brands Survival Guide: Proven Strategies to Capture the Local Opportunity. Thanks to 15 Miles for [...]
April 28th, 2010 by Claire Schoen
As April turns into May, why not update your calendar for these upcoming Search Marketing Now webcasts? All will start at 1 PM Eastern, and last 45-50 minutes. May 4 – Breakthrough in PPC Ad Testing and Optimization: Using Ad Sets to Improve Even Your Best PPC Ad Campaign Speaker: Matt Van Wagner, [...]
April 26th, 2010 by rsmith
Thursday, June 17, 2010 – 1 PM EDT (10 AM PDT) Speaker: Bruce Clay, President, Bruce Clay, Inc.
Webcast Details Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across multiple sites and [...]
April 19th, 2010 by rsmith
Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]
April 14th, 2010 by admin
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you [...]
April 14th, 2010 by admin
Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. More info below… Speaker: Matt Van Wagner, Find Me Faster Webcast date: [...]
April 6th, 2010 by Claire Schoen
What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall Marketing Mix: Best Practices.” They’ll share real-world experiences and examples of companies that are successfully integrating online [...]
March 16th, 2010 by Claire Schoen
Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search Into a Global Ad Campaign” has been moved back a week to March 30, 2010 at [...]
March 13th, 2010 by Chris McDonagh
In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform online [...]
