August 26th, 2008 by Claire Schoen :: permalink
Search Marketing Now has just published “Understanding Quality Score,” which provides insight into one of the more misunderstood aspects of paid search advertising.
For anyone just getting started in paid search advertising – or for those who are still learning the ropes – “Understanding Quality Score” provides a valuable introduction.
“Understanding Quality Score” is free and can be downloaded at our website.
“We have seen a rapid growth in the demand for information about search marketing, and we’re pleased to be able to provide quality content for our audience of search marketers,” said Search Marketing Now Product Manager Claire Schoen.
“Search Marketing Now has been producing educational webcasts for nearly two years now. Adding whitepapers like “Understanding Quality Score” to the mix gives our audience yet another way to learn more about search marketing – and that’s one more way to do their job better,” said Schoen. “Our aim is to provide content in a range of formats that educate and enable marketers to work better, smarter in search and internet marketing.”
Take a look and let us know what you think. We’re always interested in your feedback.
See you on our next webcast, “Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization,” Thursday, September 4.
August 25th, 2008 by Claire Schoen :: permalink
Recent research confirms what many marketers have suspected all along: two-thirds of searchers are driven to perform searches as a result of exposure to some form of offline marketing — whether it’s direct mail, print advertising, television, or some other offline channel. Equally compelling is that nearly 40% of those searchers ultimately buy a product or a service as a result.
Smart marketers realize that by integrating their offline initiatives with their search marketing efforts, they can amplify the results of both. But how are marketers performing this integration? What are some of the best practices they are employing? And what obstacles are they encountering in the process?
Join us on September 9 as Chris Sherman explores how to blend offline marketing with online search marketing for maximum effectiveness. He’ll discuss strategies and techniques, such as ways to coordinate online and offline campaigns; he’ll also explore how to overcome the obstacles that can come up when trying to integrate the online and offline channels in a large organization.
“How Large Offline Marketers Drive Superior Search Marketing Results”
Tuesday, September 9 - 1 PM EDT
Sponsored by iProspect
Chris Sherman is the Executive Editor of Search Engine Land.
Registration is free — sign up now!
August 20th, 2008 by Claire Schoen :: permalink
Ask any advertiser what they’re looking for, and inevitably it comes down to quality traffic that’s affordable. Seems simple enough, but not always so simple to achieve.
With so many new ad networks being created, how can an ad networks make sure they’re delivering quality traffic for their advertisers? What are the best practices for building an advertising network and keeping advertisers happy?
Our recent webcast Ad Network Best Practices, featuring Dana Todd and Tom Cuthbert, addresses these and other issues related to ad networks, traffic quality, and the relationship between advertiser and ad network.
For example, what kinds of questions should be addressed between advertiser and ad network at the outset? What is ‘bad’ traffic and how do you filter it out? What are the benefits of improving traffic quality? How serious is clickfraud? What can ad networks do to keep advertisers happy - and remain competitive in this increasingly competitive space?
This webcast is available on-demand, free. Tune in now!
August 14th, 2008 by Claire Schoen :: permalink
Check out some of our recent webcasts - now available on-demand. Watch them now! For a complete listing of our on-demand webcasts visit our On-Demand library.
Ad Networks Best Practices
Speakers:
Dana Todd, CMO Newsforce.com and President Emeritus, SEMPO
Tom Cuthbert, President, ClickForensics and Moderator, Click Quality Council
If you’re building an ad network, you’ll want to find out what you can do to deliver the best for your advertisers - how can you be sure to deliver quality traffic? What are today’s best practices in ad networks? What can you do to improve click quality and avoid clickfraud? Watch now!
Decrypting Quality Scores
Speaker: Jon Kelly, President, SureHits
Are your ads showing up lower for the same bid? Are your keywords getting inactivated because of ‘Min Bid” requirements? If you’re finding the results of your PPC ad campaign puzzling, you’re not alone.
It could be your Quality Score — and it could be costing you traffic. Find out what goes into Quality Score, and why understanding it is a critical to a successful PPC campaign. Watch now!
Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign
Speakers:
Alissa Ruehl, Apogee Paid Search Services
Wister Walcott, Marin Software
Learn how to improve your campaign’s ROI and delight your sales team by weeding out junk leads and generating more of the leads that turn into sales. Alissa Ruehl discusses what’s important to measure - and why - and how to set up an effective system for tracking your sales leads. Watch Now!
August 11th, 2008 by Claire Schoen :: permalink
Sure, you’re measuring keywords in your paid search campaign - you know which ones are leading to clicks and conversions.
But what about the keywords that led up to that last click? Are you paying attention to the “assisting” keywords - the ones that preceded the conversion?
In our September 4 SMN Webcast, Steven Kaufman will show you how to more accurately measure the value of your keywords by analyzing the role they play in the entire customer search cycle - from generating interest up to a conversion. Roger Barnette will follow this with a brief case study/report outlining a real-world example of how proper optimization of assisting keywords can increase ROI.
Getting More From Large, Complex Paid Search Campaigns:
Increasing ROI Through Keyword Analysis and Optimization
Thursday, September 4, 2008 - 1:00 PM EDT
Speakers:
Steven Kaufman, Senior VP, Digitas
Roger Barnette, President, SearchIgnite
Our speakers will cover:
* Why it is important to understand the value of “assist” keywords and all clicks leading up to a conversion
* How to measure the value of all keywords within your portfolio
* When to use differing optimization strategies including Portfolio Optimization, Keyword Position, or Day Parting
Register Now!
August 8th, 2008 by Claire Schoen :: permalink
Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s pay-per-click advertising campaign, building the proper account structure at the outset is critical.
In this webcast, we’ll look at PPC account structure — why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign. Find out when to uses multiple accounts, how quality score factors into your account structure, what to consider when evaluating tools — and more.
PPC Tips for Success: Building a Winning Account Structure
Speaker: Addie Conner, CourseAdvisor, Inc.
Tuesday, August 19 - 1 PM EDT
Sign up now for this webcast — it’s free.
This webcast is sponsored by Marin Software.
August 6th, 2008 by Claire Schoen :: permalink
Is the “social graph” the next big thing — or just the latest marketing fad?
That’s what Chris Sherman will address in our next webcast, Thursday, August 14, 1 PM EDT.
There isn’t even a good definition of social search yet, due to the many different approaches taken by popular sites such as Digg, StumbleUpon, Facebook and others. Think of social search tools as Internet wayfinding services informed by human judgment, meaning that at least one person, but more likely dozens or hundreds of people, has “consumed” the content and decided it’s worthy enough to recommend to others. The social graph is similar to the link graph that forms the basis of PageRank, but with web users, rather than content creators, doing the “voting” on content.
Join us as Chris explores this question, looking at everything from which types of social media are most popular with search marketers, to how much time and resources should search marketers invest in social search campaigns.
This webcast is free – register now!
The Social Graph: The Key to Search Marketing’s Future?
Thursday, August 14, 1 PM EDT
This webcast is sponsored by iProspect.
August 1st, 2008 by Claire Schoen :: permalink
Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Tuesday, August 5 - 1 PM EDT
Speakers: Marty Weintraub, aimClear & Michael Wilson, Vignette Software
This webcast will look at how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate ROI of your website. You’ll learn:
- Why it’s critical to understand real-time where your users have come from
- How user real-time behavior data can be used to enhance the search or ecommerce experience on your site
- What type of social data you should be measuring on your website’s “social graph?”
- What kinds of results successful marketers have found by blending analytic and social data
Register now - it’s free!
The Social Graph: The Key to Search Marketing’s Future?
Thursday, August 14 - 1 PM EDT
Speaker: Chris Sherman, Search Engine Land
“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad. Find out more, as Chris Sherman explores:
- The types of social media sites that appeal to search marketers
- How to understand and leverage the “social graph” of influentials and power users for maximum impact
- How campaigns on social networks can quickly go viral, producing tons of traffic
- How to sustain interest after the first spike of interest fades
- How much time and resources should search marketers invest in social search campaigns
Register now - it’s free!
PPC Tips for Success: Building a Winning Account Structure
Tuesday, August 19 - 1 PM EDT
Speaker: Addie Conner, CourseAdvisor, Inc.
Whether you’re starting from scratch, expanding an existing campaign, or have just inherited someone else’s PPC campaign, building the proper account structure at the outset is critical. This webcast covers PPC account structure — why it’s important, what factors you should consider before you get started, and how you can go about developing a structure that’s right for your campaign. You’ll learn:
- How Quality Score factors into your account structure
- When to use multiple accounts in your campaign
- What the search engines see - and why it’s important to know
- What to consider when evaluating automated tools
Register now - it’s free!
Coming in September:
September 4:
Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization
Speakers: Steven Kaufman, Digitas & Roger Barnette, SearchIgnite
In this webcast, Steven Kaufman will show you how to more accurately measure the value of your keywords by analyzing the role they play in the entire customer search cycle – from generating interest up to a conversion. Roger Barnette will follow this with a brief case study/report outlining a real-world example of how proper optimization of assisting keywords can increase ROI.
Attend this webcast to learn how properly valuing the impact of all keywords across paid search can materially improve the ROI of your search marketing campaign and improve campaign efficiencies.
Register now - it’s free!
July 18th, 2008 by Claire Schoen :: permalink
PPC professionals have been generating custom content from URL tags for more than a decade. Now, shrewd content managers are determining user intent and monetizing sites with “blended” data culled from real-time analytics and the collective on-site behavior of the website’s users.
This “blended” data reveals not only where your users have come from, but what they do once they get to your website. It’s a treasure trove of information that can be used to advise and enhance your website content and functionality – from improving your site’s internal search to increasing ecommerce landing page conversions.
On Tuesday, August 5 - at 1 PM EDT, Marty Weintraub of aimClear will explore how the combination of real-time analytics and user behavior can be used to enhance – and improve – the overall experience and ultimate ROI of your website, in the webcast
Monetizing Social Search:
Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Speakers: Marty Weintraub, Michael Wilson
Find out why it’s critical to understand real-time where your users have come from — and how the real-time social data can be used to enhance the search or ecommerce experience on your site. You’ll also learn what type of social data you should measure on your website’s “social graph” and what kinds of results successful marketers have found by blending analytic and social data. Michael Wilson will provide some illustrative case studies and examples.
Register now - it’s free!
July 18th, 2008 by Claire Schoen :: permalink
“The social graph” is garnering a lot of attention these days, including a vigorous debate between search marketers who believe leveraging social networks is the next big thing, and traditional search marketers who dismiss social search as the latest fad.
On Thursday, August 14 at 1PM EDT, Chris Sherman will present a webcast “The Social Graph: The Key to Search Marketing’s Future?”
There isn’t even a good definition of social search yet, due to the many different approaches taken by popular sites like Digg, StumbleUpon, Facebook and others. Think of social search tools as Internet wayfinding services informed by human judgment, meaning that at least one person, but more likely dozens or hundreds of people, has “consumed” the content and decided it’s worthy enough to recommend to others. The social graph is similar to the link graph that forms the basis of PageRank, but with web users, rather than content creators, doing the “voting” on content.
In this webcast, Chris will explore what types of social media sites appeal to search marketers, how to understand and leverage the “social graph,” how campaigns on social networks can quickly go viral, how to sustain interest after the first spike of interest fades, and how much time and resources should search marketers invest in social search campaigns
Chris Sherman is Executive Editor of Search Engine Land.
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm.
Register now - it’s free!
