April 26th, 2010 by rsmith
Thursday, June 17, 2010 – 1 PM EDT (10 AM PDT) Speaker: Bruce Clay, President, Bruce Clay, Inc. Webcast Details Search Engine Optimization (SEO) has become an integral part of any online marketing strategy, large or small. This webcast focuses on SEO in large organizations, addressing the issues that come with managing SEO across [...]
April 19th, 2010 by rsmith
Today’s customer doesn’t want to hear about how great your product is — they want answers and cures for their pain points. They want a compelling story. Creating that compelling content has become increasingly necessary to drive a successful online marketing campaign, especially when it comes to marketing within social media. If you want to [...]
April 14th, 2010 by admin
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you [...]
April 14th, 2010 by admin
Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique. More info below… Speaker: Matt Van Wagner, Find Me Faster [...]
April 6th, 2010 by Claire Schoen
What’s the best way to integrate search into your overall marketing campaign? That’s the theme of our April 15 webcast, as we pose questions to representatives from Google and from iProspect on the free webcast, “Integrating Search Within the Overall Marketing Mix: Best Practices.” They’ll share real-world experiences and examples of companies that are successfully [...]
March 16th, 2010 by Claire Schoen
Every so often, it happens — we need to re-schedule a webcast. Given how busy we all are these days, it’s surprising that it doesn’t happen more often. Our webcast Paid Search and Big Brand Marketing- How Intel Coordinated Search Into a Global Ad Campaign” has been moved back a week to March 30, 2010 [...]
March 13th, 2010 by Chris McDonagh
In January and February 2010, executives from iProspect and Google partnered on a series of live events around the country, focusing on the need for organizations to integrate search marketing campaigns with other marketing channels. Whether it’s offline channels such as TV, print, direct mail, etc., that generate demand and cause prospective customers to perform [...]
March 13th, 2010 by Chris McDonagh
This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy. More info below… Speaker: Gord Hotchkiss, Enquiro Webcast date: April 6, 2010 Please complete the form below, and you will be immediately redirected to the webcast for viewing. [...]
March 4th, 2010 by Claire Schoen
We’ve recently released another new E-Book, “PPC Pricing Models.” This SMN E-Book was prepared by Kevin Newcomb, with contributions from Search Engine Land editors and writers. Thanks to Acquisio for sponsoring this E-Book. Whether you’re an SEM agency providing PPC services, or you’re an advertiser contracting for them, finding the right pricing model is critical [...]
February 25th, 2010 by Chris McDonagh
This webcast shows how a large-scale brand – Intel – was able to integrate search into a global re-branding campaign, coordinating its entire array of interactive marketing efforts with search. More info below… Speakers: Corey Carrillo, Global Search Manager, Intel Corporation Craig Macdonald, CMO, Covario, Inc. Webcast Date: March 30, 2010 Please complete the form [...]
