Thursday, September 25th, 2008
50% of advertisers are attempting to geo-target ads, study reveals
Our webcast on Wednesday, October 1, will include some new research about local online advertising.
We thought we’d share a sneak peek at some of the results. According to the survey of national advertisers and agencies,
* Almost 40% were spending nearly 25% of their advertising budgets on online/digital marketing
* Roughly 50% of respondents were doing some form of geotargeted advertising online, often at a crude level of targeting however
Yet traffic sources, tactics and success metrics were all over the map (no pun intended), indicating lots of experimentation, uncertainty, and a general absence of clear best practices.
“Despite high levels of demand and experimentation, there remain numerous frustrations and challenges for advertisers trying to effectively reach local markets online,” said Greg Sterling, analyst at Sterling Market Intelligence. “Those include ROI uncertainty and tracking issues, lack of efficient access to scale, and internal resource and budget constraints, among others.”
Sterling will present the findings of his research in the upcoming Search Marketing Now webcast:
Local Online Advertising: Strategies and Tactics Every Company Should Know
Wednesday, October 1 - 2 PM Eastern/11 AM Pacific
This webcast is sponsored by Marchex.
Thursday, September 18th, 2008
Do you know what you need to know about Local Online Advertising?
With forecasts predicting local online advertising to grow nearly 48% to $12.6 billion in 2008, there is no question that it presents a huge market opportunity. But how do you reach customers locally for all of your business locations and measure the success of your advertising? How do you determine which local advertising solutions are best suited for your company? How are successful marketers taking advantage of local online advertising?
Our October 1 webcast will help you answer many of these questions:
Local Online Advertising: Strategies and Tactics Every Company Should Know
Speakers: Greg Sterling, Sterling Market Intelligence and Search Engine Land
Ed O’Keefe, Marchex
Wednesday, October 1 – 2:00 PM EDT (11 AM PDT)
Analyst Greg Sterling will present the results of new research, as well as case studies that demonstrate just how advertisers can capitalize on the potential of local online advertising. Ed O’Keefe, VP of Performance Marketplaces at Marchex will reveal data-driven tactics that are essential to the success of your local online advertising strategy.
In this webcast you’ll learn:
-How top companies are leveraging online advertising to increase sales in local markets
-The technology and services needed to drive online and mobile leads to your local businesses and track the results
-How to effectively measure the ROI of your local online advertising campaigns
