Offline Conversions: The Missing Metric – July 19 Webcast

Tracking offline conversions has always been a challenge for online marketers. How do you track conversions when your customers search online but buy offline? How do you evaluate the success of your keywords?

Studies show that nearly two-thirds of all sales that begin online are closed offline. Having the capability to track and measure customer activity as it migrates from the web to the call center is crucial for marketing success.

Join us for “Offline Conversions: The Missing Metric,” a free webcast on Thursday, July 19 at 1:00 PM Eastern Daylight Time. Search marketing expert Christine Churchill will discuss why it can be so difficult – but why it’s so important – to measure your offline conversions.

You’ll learn:

What metrics are important – and why
Which tools can help you measure offline conversions
How to improve conversion tracking from keyword to final sale

Christine Churchill, President of KeyRelevance, is a recognized expert in search engine marketing. She is a contributing columnist to Search Engine Land and a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO). This webcast is sponsored by ClickPath.

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