Online Holiday Retail 2009: Tips, Tactics and Timelines for Success
Thursday, June 25th, 2009 - 1:00PM EDT (10:00AM PDT)
Speakers:
Eli Goodman, Search Evangelist, comScore
Matt Miller, Director, Vertical Solutions, Performics
Choosing a PPC Campaign Management Application : 20 Questions You’ll Need to Ask
Thursday, June 18th, 2009 - 1:00PM EDT (10:00AM PDT)
Speaker:
David Rodnitzky, Founder, PPC Associates
Paid Search Testing & Experimentation: Optimizing for Superior Results
Thursday, May 28th, 2009 - 1:00PM EDT (10:00AM PDT)
Speakers:
Chris Sherman
Duration: 54 minutes
Local Search Marketing: Local Listings GONE WILD!
Wednesday, May 20th, 2009 - 1:00PM EDT (10:00AM PDT)
Speakers:
Michael Boland, Kelsey Group
Bryan Simkins, FedEx
Duration: 57 minutes
Search Marketing for Small Business: The Basics for Online Success
Thursday, May 14th, 2009 - 1:00PM EDT (10:00AM PDT)
Speaker: Disa Johnson, President, SearchReturn
Duration: 58 minutes
Ask iProspect: Strategies & Tactics for World-Class SEO Q+A with the Original Search Engine Marketing Firm
Tuesday, May 12th, 2009 - 1:00PM EDT (10:00AM PDT)
Speakers:
Bill Muller, CMO, iProspect,
Brian Kaminski, EVP, Managing Director, iProspect San Francisco,
Andrew Wheeler, Managing Director, iProspect Chicago,
Alan Osetek, Managing Director, iProspect Boston
Duration: 58 minutes
Attribution Management Forum 3.0: How To Build Accurate Models To Solve Attributions
Tuesday, May 5, 2009
Speakers: Adam Goldberg and Dr. Purush Papatla
Duration: 57 minutes
Big Brand Search Engine Optimization: Managing Large Campaigns
Wednesday, April 15, 2009
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Duration: 50 minutes
RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution
Tuesday, April 14, 2009
Speaker: Marc Barach and Chris Wine
Duration: 48 minutes
SEO and Conversion Rates: Hand-in-hand
Moderator: Chris Sherman, Search Engine Land
Speakers:
Herndon Hasty, Senior SEO Evangelist, Range Online Media
Chris Knoch, Principal SEM Consultant, Omniture
Event Date: Tuesday, April 7, 2009
Duration: 54 minutes
Managing Your PPC Advertising Campaign: Time-Saving Tips and Tactics
David Szetela, Clix Marketing
Event Date: Tuesday, March 10, 2009
Duration: 38 minutes
Local Search: Opportunities for National Marketers
Greg Sterling
Event Date: February 25, 2009
Duration: 52 minutes
Understanding Google’s Quality Score: Myths and Misconceptions
Addie Conner
Event Date: February 18, 2009
Duration: 53 minutes
Attribution Management Forum 2.0 - Measuring an Ad’s Value
Adam Goldberg
Event Date: January 29, 2009
Duration: 52 minutes
Turbo-Charge Your 2009 SEM Retail Strategy: Top 5 Lessons & Tips from the Experts
Jeff Hackett, Mike Deckman & Chris Wine
Event Date: January 27, 2009
Duration: 1 hour 2 minutes
Blended Search 2009: Strategies for Large SEO Campaigns
Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 21, 2009
Duration: 48 minutes
Paid Search for Big Sites, Big Brands
Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 13, 2009
Duration: 51 minutes
Search Marketing 2008: What We’ve Learned, Where We’re Headed
Chris Sherman, Dana Todd, President, Jeffrey Pruitt, and Greg Sterling
Event Date: December 11, 2008
Duration: 54 minutes
Tackling Large Paid Search Campaigns: Automated Solutions
Chris Sherman, Executive Editor, Search Engine Land
Event Date: November 13, 2008
Duration: 48 minutes
Writing Killer Text Ad Copy: 1001 Secrets for Success
Matt Van Wagner, FindMeFaster
Event Date: November 11, 2008
Duration: 51 minutes
Measuring an Ad’s Value: A Forum Discussion
Adam Goldberg, ClearSaleing
Event Date: October 28, 2008
Duration: 65 minutes
SEM Agencies and Reporting: Best Practices for Success
Kendall Allen, MKTG
Event Date: October 23, 2008
Duration: 47 minutes
5 Ghastly PPC Mistakes to Avoid
Patricia Hursh, SmartSearch Marketing
Event Date: October 14, 2008
Duration: 43 minutes
Local Online Advertising: Strategies and Tactics Every Company Should Know
Greg Sterling, Sterling Market Intelligence and Search Engine Land & Ed O’Keefe, Marchex
Event Date: October 1, 2008
Duration: 46 minutes
Selling Your Search Strategy: Timely Advice to Help You Win the Budget Battle
Aaron Goldman, Resolution Media & Eli Goodman, comScore
Event Date: September 23, 2008
Duration: 41 minutes
PPC’s Hidden Opportunity: Advertising on Content Networks
David Szetela, Clix Marketing
Event Date: September 16, 2008
Duration: 37 minutes
Getting More From Large, Complex Paid Search Campaigns: Increasing ROI Through Keyword Analysis and Optimization
Steven Kaufman, SVP, Media Director, Digitas & Roger Barnette, President, SearchIgnite
Event Date: September 4, 2008
Duration: 45 minutes
PPC Tips for Success: Building a Winning Account Structure
Addie Conner, CourseAdvisor, Inc.
Event Date: August 19, 2008
Duration: 50 minutes
The Social Graph: The Key to Search Marketing’s Future?
Chris Sherman, Executive Editor, Search Engine Land
Event Date: August 14, 2008
Duration: 55 minutes
Monetizing Social Search: Using Real-Time Analytics & Behavioral Tracking to Enhance Content & Function
Marty Weintraub, aimClear & Michael Wilson, Vignette Software
Event Date: August 5, 2008
Duration: 50 minutes
Tracking Beyond the Lead: How to increase the ROI of your lead gen campaign
Alissa Ruehl, Apogee Paid Search Services & Wister Walcott, Marin Software
Event Date: July 17, 2008
Duration: 37 minutes
Paid Search Testing & Experimentation 2008: Optimizing for Superior Results
Chris Sherman, Executive Editor, Search Engine Land
Event Date: July 10, 2008
Duration: 56 minutes
National Brands Marketing Local
Greg Sterling, Sterling Market Intelligence and Search Engine Land
Event Date: June 25, 2008
Search as a Strategic Planning Tool
Gord Hotchkiss, Enquiro & James Lamberti, comScore
Event Date: June 24, 2008
Duration: 54 minutes
Decrypting Quality Scores
Jon Kelly, SureHits
Event Date: June 18, 2008
Duration: 40 minutes
Ad Networks Best Practices: Keeping Your Advertisers Happy
Dana Todd, Newsforce.com and Tom Cuthbert, ClickForensics
Event Date: June 17, 2008
Duration: 50 minutes
Web Analytics and Beyond: Bridging the Online-Offline Gap
Speakers: Christine Churchill, KeyRelevance and Keith Maddox, SiteAcuity
Event Date: May 15, 2008
Duration: 49 minutes
Managing Big, Complicated PPC Campaigns
Speaker: David Szetela, Clix Marketing
Event Date: May 13, 2008
Duration: 41 minutes
10 Lessons Learned About Paid Search
Speaker: David Szetela, Clix Marketing
Event Date: March 25, 2008
Duration: 41 minutes
Social Networking 101: Does my CEO Really need a Facebook Profile?
Speaker: Vanessa Fox, Features Editor, Search Engine Land
Event Date: March 11, 2008
Duration: 57 minutes
Multi-National Search Marketing: Effective Strategies for Global Marketers
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: February 12, 2008
Duration: 56 minutes
How to Select a Paid Search Management Application
Event Date: January 17, 2008
Speaker: Christine Churchill, President, Key Relevance
Duration: 45 minutes
“an excellent introduction in how to determine whether you need a third party search management application and if so, what considerations you need to make when selecting the application.”
– 10e20.com Blog
SEO Strategies for Large Web Sites: Using Content to Build Links and to Drive Traffic
Event Date: January 15, 2008
Speakers: Vanessa Fox, Features Editor, Search Engine Land and
Rupali Shah, Senior SEO Consultant, 24/7 Real Media, Inc.
Duration: 64 minutes
Search Marketing - The Basics
Speaker: Detlev Johnson, SearchReturn
Event Date: December 13, 2007
Duration: 55 minutes
Leveraging All Search Marketing Channels
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: October 11, 2007
Duration: 55 minutes
Landing Page Optimization: Crank Up Your Search Results!
Speakers: Sapna Satagopan, Associate Analyst, Jupiter Research
Robert Bergquist, President, Widemile
Event Date: September 6, 2007
Duration: 52 minutes
Online Travel Search: Tapping into Consumer Trends
Speakers: Lorraine Sileo, Vice President, Research, PhoCusWright and
Bill Tancer, General Manager of Global Research, Hitwise
Event Date: August 30, 2007
Duration: 44 minutes
Offline Conversions: The Missing Metric
Speaker: Christine Churchill, Key Relevance
Event Date: July 19, 2007
Duration: 48 minutes
Strategic Competitive Intelligence For Search Marketers
Speakers: Chris Sherman, Executive Editor, Search Engine Land and
Bill Tancer, General Manager of Global Research, Hitwise
Event Date: July 12, 2007
Duration: 54 minutes
The Dozen Truths Every CMO Must Know About Search Marketing
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: June 28, 2007
Duration: 55 minutes
Local Search Advertising: The Challenges and Opportunities
Speaker: Greg Sterling, Local and Mobile Search Correspondent, Search Engine Land
Event Date: June 14, 2007
Duration: 59 minutes
Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: May 10, 2007
Duration: 55 minutes
Revving Up for Mobile Search Marketing
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: April 26, 2007
Duration: 51 minutes
Beyond Google and Yahoo:
Reaping Return from Alternative Pay-Per-Click Search Engines
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 27, 2007
Duration: 57 minutes
Paid vs. Free Search Listings: Optimizing the Mix
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 15, 2007
Duration: 57 minutes
Maximizing the Impact of Paid Search Listings
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 8, 2007
Duration: 55 minutes
Online Publicity and Link-Building 2007
Speaker: Eric Ward, President EricWard.com
Event Date: February 15, 2007
Duration: 52 minutes
Social Search: New Marketing Opportunities
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 25, 2007
Duration: 52 minutes
Measuring Search Success
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: January 11, 2007
Duration: 46 minutes
How to Find the Right Search Marketing Partner
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: December 19, 2006
Duration: 52 minutes
