This webcast was recorded on Thursday, January 21, 2010, 1:00 PM
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Google's New Ad Formats - What You Need to Know

Thursday, January 21, 2010 - 1 PM EST (10AM PST)

In the past few months, Google has rolled out three new additions to Google AdWords: Product Listings, Product Extensions and SitelLinks. These new paid search ad formats can dramatically increase conversions, help improve your position on search engine results pages (SERPs) and improve overall PPC results. Anyone involved in PPC advertising needs to understand what these new additions are in order to stay ahead of the competition.

In this webcast, PPC expert David Szetela will explain what the new Google tools are, what he's learned from them so far, and how you can get started with them in your PPC campaign. He will discuss:

  • How to maximize your exposure on the SERP page using Product Extensions
  • Why SiteLinks is a potential goldmine for all PPC advertisers
  • How Product Listings can help you stay ahead of your competition
  • The importance of having a Google rep you can talk to
David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients. He is the author of the book "Customers Now," detailing best practices in PPC Content Advertising; and he hosts the weekly radio show, PPC Rockstars.

 
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