Online Holiday Retail 2009: Tips, Tactics and Timelines for Success
Thursday, June 25 - 1 PM EDT
Speaker: Eli Goodman, comScore
Speaker: Matt Miller, Performics
While consumers may think the holiday shopping season starts after Thanksgiving, savvy online marketers know that now's the time to get ready. Christmas in July? Hardly, but in this economy, it's crucial to understand just what steps you need to take six months out.
This webcast will give an overview of the current state of online retail -- plus predictions for the 2009 holiday shopping season. Find out what to expect -- and how to succeed by planning ahead.
In this webcast we'll learn:
- Current forecasts for the 2009 holiday shopping season
- Which retail categories performed better than others
- Specific tips and tactics for retail success -- from understanding customer needs to managing landing pages
- Planning for the holidays - timelines/milestones for the next six months
Eli Goodman, Search Evangelist at comScore, will give an overview of the state of online retail -- its current strengths and weaknesses; how consumer spending -- and searching -- have changed year over year; and, what the experts are predicting for 2009 online holiday retail.
Matt Miller, Director, Vertical Solutions at Performics, will offer specific tips and timelines that retailers can follow in the months building up to the holidays. Find out, step-by-step, what you can do now to be most competitive during the 2009 holiday shopping season.