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this.displayplayer = new Array(); } //EVENT_REGISTRATION_FIELDS -- contained within a event object function registration(name,description,isrequired) { //Constructor Variables this.name=name;// this.description=description; this.isrequired=isrequired; //true/false } //EVENT_INFO contained within the event object function eventinfo(id,typecode,category,value) { //Constructor Variables this.id=id; this.typecode=typecode; this.category=category; this.value=value; } //MEDIA_URL - contained within a session object function mediaurl(id,url,code,categorycode,name,height,width,active,bytes,sequence,sourcefilename,popup,notes) { //Constructor Variables this.id=id; this.url=url; this.code=code; this.categorycode=categorycode; this.name=name; this.height=height; this.width=width; this.active=active; this.bytes=bytes; this.sequence=sequence; this.sourcefilename=sourcefilename; this.popup=popup; this.notes=notes; } //EVENT_SESSION_PRESENTATION or PRESENTATION_LOG INFO -- contained within a session object function presentationinfo(id,presentationcode,isactive,timestamp,ondemandoffset,mstimestamp) { //Constructor Variables this.id=id;//media_url_id this.presentationcode=presentationcode; this.isactive=isactive; this.timestamp=timestamp; this.ondemandoffset=ondemandoffset; this.mstimestamp=mstimestamp; } //PRESENTATION_STREAM_OFFSET -- contained within a session object function streamoffset(encodingformat,offsettype,offsetms){ //Constructor Variables this.encodingformatcode=encodingformat;//rm100, wmaudio, etc. this.offsetcode=offsettype;//start/end/skip this.offset=offsetms; } function question(mediaurlid, questionid, question, type, source){ //Constructor Variables this.mediaurlid=mediaurlid; this.questionid=questionid; this.question=question; this.type=type; this.source=source; } function displayelement(displayElementID,displayElementValue,displayElementTypeCode,displayElementValueCode,validationTypeCode,displaySequence,isRequired,isActive,topOffset,leftOffset,height,width,mediaURLID) { this.displayElementID=displayElementID; this.displayElementValue=displayElementValue; this.displayElementTypeCode=displayElementTypeCode; this.displayElementValueCode=displayElementValueCode; this.validationTypeCode=validationTypeCode; this.displaySequence=displaySequence; this.isRequired=isRequired; this.isActive=isActive; this.topOffset=topOffset; this.leftOffset=leftOffset; this.height=height; this.width=width; this.mediaURLID=mediaURLID; this.displayElementOptions=new Array(); } function displayelementoption(displayElementID,displayOptionValue,displayOptionLabel,displaySequence) { this.displayElementID=displayElementID; this.displayOptionValue=displayOptionValue; this.displayOptionLabel=displayOptionLabel; this.displaySequence=displaySequence; } function regfields(name,description) { this.name=name; this.description=description; } var nowdate = new Date(1249485965129); var event152251 = new eventObj(window,document,152251); event152251.id=152251; event152251.name="Attribution management -- the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions -- has become a critical component of advertising analytics. \r\nThis webcast highlights key attribution management features and functionality to look for when selecting and advertising analytics solution, including:\r\n\r\n * tracking capability \r\n * reporting functions\r\n * relevance of ads along Purchase Path\r\n * basic and custom attribution modeling\r\n * data storage\r\n\r\nFind out what you need to know - and what questions to ask - when considering an advertising analytics solution for attribution management.\r\n"; 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Your answers have been successfully recorded."; event152251.message["SKIP_PRELOADING_WARNING"] = "Skipping the pre-load, however, may result in slower response times."; event152251.message["urlpushed"] = "Click here to launch the Web Page."; event152251.message["webcastbookmarked"] = "Webcast is bookmarked at "; event152251.message["LOADING_IMAGES"] = "Loading Images..."; event152251.message["SKIP_PRELOADING"] = "Skip Preloading"; event152251.message["bookmarknotallowed"] = "Bookmarking is not allowed at this point."; event152251.message["singleoptionpollrequired"] = "You must select a poll option."; event152251.message["presentationover"] = "This presentation is over."; event152251.message["pollresultspushed"] = "Click here to see the poll results."; event152251.message["disableprint"] = "For security reasons, this operation is disabled."; event152251.message["pollresponse"] = "Poll Response"; event152251.message["LOADING_PRESENTATION_COMPONENTS"] = "Loading Presentation Components..."; event152251.message["questionsubmitted"] = "Thank you"; event152251.message["PRELOADING_RECOMMENDED"] = "Pre-loading is recommended, but not required. 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event152251.eventinfo[9] = new eventinfo(72919,"images","lobbybackground","CHECKED"); event152251.eventinfo[10] = new eventinfo(72865,"logo","lobby","CHECKED"); event152251.eventinfo[11] = new eventinfo(72886,"autoAudioRequired","autoAudioRequired","Enable Automated Audio"); event152251.eventinfo[12] = new eventinfo(72861,"images","playerbackground","CHECKED"); event152251.eventinfo[13] = new eventinfo(73032,"images","player_docanchr_2","CHECKED"); event152251.eventinfo[14] = new eventinfo(72884,"emailafriend","emailafriend","Enable Email a Friend"); event152251.eventinfo[15] = new eventinfo(72937,"requireChapterColumn","requireChapterColumn","Enable Slide Chapters"); event152251.eventinfo[16] = new eventinfo(72895,"audio","clip","CHECKED"); event152251.eventinfo[17] = new eventinfo(73001,"images","surveybackground","CHECKED"); event152251.eventinfo[18] = new eventinfo(73034,"slide","portrait","Slides - Portrait"); event152251.eventinfo[19] = new eventinfo(73015,"audienceURL","audienceURL","http://[SHORTSTATICHOST]/r.htm?e=[EVENTID]&s=[SESSIONID]&k=[KEY]"); 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event152251.eventinfo[51] = new eventinfo(73023,"logo","player","CHECKED"); event152251.eventinfo[52] = new eventinfo(72916,"backupCDN","backupCDN","Akamai"); event152251.eventinfo[53] = new eventinfo(72973,"survey","survey3","survey3"); event152251.eventinfo[54] = new eventinfo(72986,"signalAcqContact","signalAcqContact","0"); event152251.eventinfo[55] = new eventinfo(75379,"images","playerimage3","CHECKED"); event152251.eventinfo[56] = new eventinfo(72892,"accountManagerContact","accountManagerContact","0"); event152251.eventinfo[57] = new eventinfo(72987,"rmaudio","rmaudio","Real Media Audio (16k)"); event152251.eventinfo[58] = new eventinfo(72951,"playerMainPageURL","playerMainPageURL","main.html"); event152251.eventinfo[59] = new eventinfo(72939,"logo","survey","CHECKED"); event152251.eventinfo[60] = new eventinfo(72988,"multireglimit","multireglimit","50"); event152251.eventinfo[61] = new eventinfo(72889,"customHTML","customHTML1","Custom HTML #1 - embedded"); event152251.eventinfo[62] = new eventinfo(72877,"survey","survey2","survey2"); event152251.eventinfo[63] = new eventinfo(75377,"images","playerimage1","CHECKED"); event152251.eventinfo[64] = new eventinfo(72900,"survey","survey1","survey1"); event152251.eventinfo[65] = new eventinfo(72941,"bookmarkWebcast","bookmarkWebcast","Enable Bookmark/Resume"); event152251.eventinfo[66] = new eventinfo(72985,"pmMode","pmMode","mode1"); event152251.eventinfo[67] = new eventinfo(72899,"requireOnlineSupport","requireOnlineSupport","Support - Enable Online Help Page"); event152251.eventinfo[68] = new eventinfo(72972,"pollingRequired","poll","CHECKED"); event152251.eventinfo[69] = new eventinfo(72867,"sigAcqRequest","sigAcqRequest","Enable Signal Acquisition Request"); event152251.formatcode[0] = "rmaudio"; event152251.formatcode[1] = "wmaudio"; event152251.session[0] = new session(1,"Adam Goldberg",1,"","",new Date(1248799500000),"Tuesday, July 28, 2009 - 12:45 PM Eastern Daylight Time",new Date(1248804068000),new Date(1248807600000),new Date(1256662800000),true); event152251.session[0].mediaurl[0] = new mediaurl(6129143,"15/22/51/rt/1/logo/lobby/clearsailing_logo_final_4c2009_resized.jpg","logo","lobby","clearsailing_logo_final_4c2009_resized.jpg",480,640,true,42525,0,"clearsailing_logo_final_4c2009_resized.jpg",false,""); event152251.session[0].mediaurl[1] = new mediaurl(6129146,"15/22/51/rt/1/images/playerimage5/helpbuttonnew64by26.gif","images","playerimage5","helpbuttonnew64by26.gif",480,640,true,1664,0,"helpbuttonnew64by26.gif",false,""); event152251.session[0].mediaurl[2] = new mediaurl(6129147,"15/22/51/rt/1/images/player_enlarge_button/englargeslidesnew110by26.gif","images","player_enlarge_button","englargeslidesnew110by26.gif",480,640,true,2527,0,"englargeslidesnew110by26.gif",false,""); event152251.session[0].mediaurl[3] = new mediaurl(6129149,"15/22/51/rt/1/images/player_qa_button/submitnew74by26.gif","images","player_qa_button","submitnew74by26.gif",480,640,true,1895,0,"submitnew74by26.gif",false,""); event152251.session[0].mediaurl[4] = new mediaurl(6129150,"15/22/51/rt/1/images/playerimage2/chrissherman83x125usethis.jpg","images","playerimage2","chrissherman83x125usethis.jpg",480,640,true,402900,0,"chrissherman83x125usethis.jpg",false,""); event152251.session[0].mediaurl[5] = new mediaurl(6129151,"15/22/51/rt/1/images/playerimage3/emailafriend_80x26.gif","images","playerimage3","emailafriend_80x26.gif",480,640,true,2141,0,"emailafriend_80x26.gif",false,""); event152251.session[0].mediaurl[6] = new mediaurl(6289285,"15/22/51/rt/1/documents/portraitpdf/adam_goldberg_portrait_slide.pdf","documents","portraitpdf","adam_goldberg_portrait_slide.pdf",800,600,true,0,0,"adam_goldberg_portrait_slide.pdf",true,""); event152251.session[0].mediaurl[7] = new mediaurl(6289289,"15/22/51/rt/1/documents/slidepdf/7_28_clearsaleing_with_template.pdf","documents","slidepdf","7_28_clearsaleing_with_template.pdf",800,600,true,0,0,"7_28_clearsaleing_with_template.pdf",true,""); event152251.session[0].mediaurl[8] = new mediaurl(6389594,"15/22/51/rt/1/documents/slide2pdf/7_28_clearsaleing__last_slide.pdf","documents","slide2pdf","7_28_clearsaleing__last_slide.pdf",800,600,true,0,0,"7_28_clearsaleing__last_slide.pdf",true,""); event152251.session[0].mediaurl[9] = new mediaurl(6389596,"http://searchmarketingnow.com","www","www","SMN",-2,-2,true,-1,0,"",true,""); event152251.session[0].mediaurl[10] = new mediaurl(6402004,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6401948,26611341,true,0,0,"",true,"We're started - are you having trouble? "); event152251.session[0].mediaurl[11] = new mediaurl(6402091,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402076,26655911,true,0,0,"",true,"Did we get you back? No others reporting this issue :)"); event152251.session[0].mediaurl[12] = new mediaurl(6402099,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402090,26655911,true,0,0,"",true,"Glad to hear (pun intended :-)"); event152251.session[0].mediaurl[13] = new mediaurl(6402168,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402162,26655911,true,0,0,"",true,"Bummer - could be your machine - we'll have this up on-demand later today if it's too annoying to watch it this way - "); event152251.session[0].mediaurl[14] = new mediaurl(6402184,"poll1.html?mediaurlid=6389590","poll","poll","Polling Question 1",0,0,true,0,0,"",false,""); event152251.session[0].mediaurl[15] = new mediaurl(6402246,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402188,26824148,true,0,0,"",true,"Thanks - we don't endorse specific products on our webcasts - ClearSaleing might be able to help you - :-)"); event152251.session[0].mediaurl[16] = new mediaurl(6402339,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402331,26611341,true,0,0,"",true,"Sorry to hear - yes, we'll send you an email when the on-demand archive is posted later today."); event152251.session[0].mediaurl[17] = new mediaurl(6402345,"poll2.html?mediaurlid=6389591","poll","poll","Polling Question 2",0,0,true,0,0,"",false,""); event152251.session[0].mediaurl[18] = new mediaurl(6402681,"poll3.html?mediaurlid=6396130","poll","poll","Polling question 3",0,0,true,0,0,"",false,""); event152251.session[0].mediaurl[19] = new mediaurl(6402826,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402730,26824148,true,0,0,"",true,"Mark - Sorry, can't share the info on audience size "); event152251.session[0].mediaurl[20] = new mediaurl(6402919,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402841,26824148,true,0,0,"",true,"Competitive info, I suppose - where are you using the data? \r\n"); event152251.session[0].mediaurl[21] = new mediaurl(6402937,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402835,26580887,true,0,0,"",true,"We make it available on-demand - we don't send the deck but I can check with sponsor for you :-)"); event152251.session[0].mediaurl[22] = new mediaurl(6402963,"http://www.on24.com/AnswerToUser.html","userquestion","userquestion","",6402926,26824148,true,0,0,"",true,"so, b/c you're persistent - roughly 50 responses per question - not everyone replies, obviously...:-)"); event152251.session[0].mediaurl[23] = new mediaurl(6289282,"15/22/51/rt/1/slide/portrait/1_7259D396B139B479244B5F8453042B8A.jpg","slide","portrait","1. 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Title slide",480,640,true,66592,1,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[25] = new mediaurl(6389595,"15/22/51/rt/1/slide/slide2/1_AD371B233D5A287613348B84697B9A6B.jpg","slide","slide2","Contact information",480,640,true,80206,1,"7_28_clearsaleing__last_slide.pptx",true,""); event152251.session[0].mediaurl[26] = new mediaurl(6396130,"poll4.html?mediaurlid=6396130","poll","poll","Polling question 3",480,340,true,-1,1,"",false,"What is your timeframe in switching from a last click model to an advanced attribution model?"); event152251.session[0].mediaurl[27] = new mediaurl(6396131,"poll5.html?mediaurlid=6396130","poll","poll","Polling question 3",480,340,true,-1,1,"",false,"6396130"); event152251.session[0].mediaurl[28] = new mediaurl(6401480,"15/22/51/rt/6401480.wav","audio","clip","Clip 1",-1,3619602,true,85550444,1,"6401480.wav",false,"Y"); event152251.session[0].mediaurl[44] = new mediaurl(6289283,"15/22/51/rt/1/slide/portrait/2_0C1513AF01BEB3FF70A9A8374174E108.jpg","slide","portrait","2. 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Adam Goldberg Portrait",180,240,true,11075,3,"adam_goldberg_portrait_slide.ppt",true,""); event152251.session[0].mediaurl[50] = new mediaurl(6289292,"15/22/51/rt/1/slide/slide/3_25F75C93026105A7649B30D95DCFAA73.jpg","slide","slide","3. slide3",480,640,true,26384,3,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[51] = new mediaurl(6389591,"poll8.html?mediaurlid=6389591","poll","poll","Polling Question 2",480,340,true,-1,3,"",false,"What challenges have you run into when trying to build an attribution model?"); event152251.session[0].mediaurl[52] = new mediaurl(6389593,"poll9.html?mediaurlid=6389591","poll","poll","Polling Question 2",480,340,true,-1,3,"",false,"6389591"); event152251.session[0].mediaurl[53] = new mediaurl(6400657,"15/22/51/rt/1/slide/slide2/3_70338D9F82F9C4DA62410FB240C2339A.jpg","slide","slide2","3. SOCIAL MEDIA",480,640,true,43359,3,"7_28_clearsaleing__last_slide.pptx",true,""); event152251.session[0].mediaurl[54] = new mediaurl(6289293,"15/22/51/rt/1/slide/slide/4_4ACA7F91CC33E76B7C019820B91ED2C7.jpg","slide","slide","4. ClearSaleling",480,640,true,44443,4,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[55] = new mediaurl(6289294,"15/22/51/rt/1/slide/slide/5_D9BCC0FE5E7A1B7301D459D01FFF1C0A.jpg","slide","slide","5. Adam Goldberg Bio slide",480,640,true,94126,5,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[56] = new mediaurl(6289295,"15/22/51/rt/1/slide/slide/6_1E666296613A932CE92944AFAC9725D3.jpg","slide","slide","6. slide6",480,640,true,66592,6,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[57] = new mediaurl(6289296,"15/22/51/rt/1/slide/slide/7_C9984DEEC8C2F463F44E3ED80A8569E8.jpg","slide","slide","7. SAMPLE CLIENTS",480,640,true,82855,7,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[58] = new mediaurl(6289297,"15/22/51/rt/1/slide/slide/8_E2A9C2214EDFF9DE74FC57B794F45453.jpg","slide","slide","8. EVOLUTION OF ONLINE ADVERTISING",480,640,true,82665,8,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[59] = new mediaurl(6289298,"15/22/51/rt/1/slide/slide/9_66A46F225C9A300481A4081DB0BA644E.jpg","slide","slide","9. EVOLUTION OF ATTRIBUTION MANAGEMENT",480,640,true,81113,9,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[60] = new mediaurl(6289299,"15/22/51/rt/1/slide/slide/10_987C5290FCE73C5BB71C76D551ADEE3E.jpg","slide","slide","10. IS ATTRIBUTION MANAGEMENT YOUR FOCUS?",480,640,true,81689,10,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[61] = new mediaurl(6289300,"15/22/51/rt/1/slide/slide/11_672D60B353E43763228A57733DF7B148.jpg","slide","slide","11. WHAT VARIABLES DO YOU ATTRIBUTE?",480,640,true,71215,11,"7_28_clearsaleing_with_template.pptx",true,"Do you allow me to attribution fractions of an order, revenue, profit, or something else? Can I attribution all of the above or do I have to choose just one factor to attribute?"); event152251.session[0].mediaurl[62] = new mediaurl(6289301,"15/22/51/rt/1/slide/slide/12_C52623D3BD3210BFF2DDB64562DE04D3.jpg","slide","slide","12. PROFIT DOESN'T LIE TO ETAILERS",480,640,true,80954,12,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[63] = new mediaurl(6289302,"15/22/51/rt/1/slide/slide/13_5A098C2FB422379ED9367EF3C3FABB37.jpg","slide","slide","13. PROFIT DOESN'T LIE TO LEAD GENERATORS",480,640,true,83985,13,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[64] = new mediaurl(6289303,"15/22/51/rt/1/slide/slide/14_BFE9650A42DB54F4627BE7D905CEA5B9.jpg","slide","slide","14. CAN I SEE THE PRODUCTS THAT ARE IN THE CART?",480,640,true,74714,14,"7_28_clearsaleing_with_template.pptx",true,"Does your system show me the actual products/services that were sold by order? Or do you just report that an order occurred along with the revenue produced? If a vendor cannot show the actual products/services that were sold they you cannot calculate the profit per order and will not be able to perform attribution according to the most accurate metric; profit."); event152251.session[0].mediaurl[65] = new mediaurl(6289304,"15/22/51/rt/1/slide/slide/15_0CF4F6D93B0E92DC9B23704C2D18BD8F.jpg","slide","slide","15. WHAT AD SOURCES ARE TRACKED?",480,640,true,120246,15,"7_28_clearsaleing_with_template.pptx",true,"Can you track all of my online advertising sources or are you only able to track paid search? Do you have your own tracking code or do you get all of your data from the APIs of the search engines? Any vendor that does not provide their own tracking code cannot track beyond paid search and therefore has an incomplete attribution management offering."); event152251.session[0].mediaurl[66] = new mediaurl(6289305,"15/22/51/rt/1/slide/slide/16_78C3371742ACA877C733605D4D6A1183.jpg","slide","slide","16. CAN YOU TRACK OFFLINE CONVERSIONS?",480,640,true,73924,16,"7_28_clearsaleing_with_template.pptx",true,"How do you track conversions that happen offline via the phone and/or at a brick and mortar store? Are you able to track beyond the last click if a conversion happens over the phone or at a POS at a brick and mortar store? * If a large number of your conversions happen offline then it is imperative that you are tracking those conversions otherwise the data you are using to make decisions is very flawed and can lead you to make inaccurate decisions."); event152251.session[0].mediaurl[67] = new mediaurl(6289306,"15/22/51/rt/1/slide/slide/17_8335F179194E102FCE27BB8B8DE5EA0A.jpg","slide","slide","17. CAN I SEE THE ACTUAL PURCHASE PATHS ?",480,640,true,127433,17,"7_28_clearsaleing_with_template.pptx",true,"Are you able to show me my Purchase Paths, the chronological sequence of ad clicks, impressions, and site visits made by each customer that led to a conversion? * Many vendors are unable to provide this. Therefore, you will be performing attribution in a black box' because you will not be able to see how different ads work together to help you convert. This data is also very useful to put yourself in your consumers shoes to she how they think during the buying process."); event152251.session[0].mediaurl[68] = new mediaurl(6289307,"15/22/51/rt/1/slide/slide/18_911AC5C1D6D3404AE45E072D8C53DE57.jpg","slide","slide","18. THE CONSUMER BUYING CYCLE",480,640,true,75653,18,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[69] = new mediaurl(6289316,"15/22/51/rt/1/slide/slide/19_50094ABA79704BB38C2B74BFB27EF424.jpg","slide","slide","19. CAN YOU TRACK BANNER IMPRESSIONS?",480,640,true,58028,19,"7_28_clearsaleing_with_template.pptx",true,"Are you only able to track banners that get clicked or can you also show me when banner impressions were served in the Purchase Path? * It is unfair to judge banners the same way you would a search ad. A banner does not need to be clicked in order to have value. If you do banner advertising and a vendor cannot report on impressions then you will need to find a vendor that can."); event152251.session[0].mediaurl[70] = new mediaurl(6289317,"15/22/51/rt/1/slide/slide/20_7EE035B9F8CE529B195A85747B17FB3B.jpg","slide","slide","20. CAN I EXCLUDE GIVING SOME ADS CREDIT?",480,640,true,119484,20,"7_28_clearsaleing_with_template.pptx",true,"Does your technology provide the ability to exclude giving credit to certain types of ads even if they are tracked in the Purchase Path? * You want to attribute credit to the ads that were involved in the selling process. You do not want to give credit to ads that were merely used to navigate back to your site. This most common happens when a consumer types one of your branded' terms into the search engine and clicks on your sponsored link vs. your organic listing."); event152251.session[0].mediaurl[71] = new mediaurl(6289318,"15/22/51/rt/1/slide/slide/21_7384F1565D5EC3D5F1C6AEE715E659BD.jpg","slide","slide","21. BRAND KEYWORDS",480,640,true,75033,21,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[72] = new mediaurl(6289319,"15/22/51/rt/1/slide/slide/22_961BF6C66EBD199A4C42511C0D47272C.jpg","slide","slide","22. BRAND SEARCH THE CLOSER",480,640,true,95533,22,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[73] = new mediaurl(6289320,"15/22/51/rt/1/slide/slide/23_AFD3637119D6528F444E407C61F0A1C3.jpg","slide","slide","23. BANNERS INTRODUCE; SEARCH CLOSES",480,640,true,139246,23,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[74] = new mediaurl(6289321,"15/22/51/rt/1/slide/slide/24_DFAF37AE0A3372AC5021103284929705.jpg","slide","slide","24. HOW DO YOU CLASSIFY ADS IN THE FUNNEL?",480,640,true,86339,24,"7_28_clearsaleing_with_template.pptx",true,"How can I see in your system how often a certain ad was the first ad used, the last ad clicks, or fell somewhere in between? What types of reports do you have available that allows me to see this information?"); event152251.session[0].mediaurl[75] = new mediaurl(6289322,"15/22/51/rt/1/slide/slide/25_C07F1C1E3BD0D222CC08C95DE6DECD92.jpg","slide","slide","25. HOW IS TIME CONSIDERED?",480,640,true,119709,25,"7_28_clearsaleing_with_template.pptx",true,"How is time used in your attribution models? What kind of flexibility do I have? How long do your cookies last? What reports can I run to tell me about the time from first click to conversion, last click to conversion, time between clicks in paths etc?"); event152251.session[0].mediaurl[76] = new mediaurl(6289323,"15/22/51/rt/1/slide/slide/26_CC3BCF02B8DF8F539028BF56E1FE58D0.jpg","slide","slide","26. CAN YOU ACCOUNT FOR LATENCY?",480,640,true,99151,26,"7_28_clearsaleing_with_template.pptx",true,"Do you show the date an time of each ad click and each ad impression? Do you offer reports that measure the time from the first click to close and from the last click to close? * If you don't understand the time from first click to close and last click to close then you won't accurately be able to set you Purchase Path windows nor will you know that minimum timeframe that you should be evaluating the performance of your ads in"); event152251.session[0].mediaurl[77] = new mediaurl(6289324,"15/22/51/rt/1/slide/slide/27_B8E50704CE7D2573306883518AC9F6C1.jpg","slide","slide","27. THE EFFECTS OF LATENCY",480,640,true,65341,27,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[78] = new mediaurl(6289325,"15/22/51/rt/1/slide/slide/28_C43376128FFDCA706B695C2A315C7B2F.jpg","slide","slide","28. MEASURING YOUR ATTRIBUTION WINDOW",480,640,true,53876,28,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[79] = new mediaurl(6289326,"15/22/51/rt/1/slide/slide/29_971DA3EA158B7624E1CEA0BD56FF9ED4.jpg","slide","slide","29. DO YOU OFFER A DATA WAREHOUSE?",480,640,true,103377,29,"7_28_clearsaleing_with_template.pptx",true,"Does your technology reside upon a data warehouse? Can I query the warehouse to create custom reports?"); event152251.session[0].mediaurl[80] = new mediaurl(6289327,"15/22/51/rt/1/slide/slide/30_B5F3B0E7AA621DD43639AC308408892D.jpg","slide","slide","30. WHAT COMES OUT OF THE BOX?",480,640,true,51748,30,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[81] = new mediaurl(6289328,"15/22/51/rt/1/slide/slide/31_F24366E5160A0A9678AFB19DFC497239.jpg","slide","slide","31. DO YOU OFFER CUSTOM ATTRIBUTION MODELS?",480,640,true,90489,31,"7_28_clearsaleing_with_template.pptx",true,"What kind of custom attribution options do you offer? Do you offer any consultative services that can build custom attribution models? Moving beyond an even attribution or an even model with exclusions requires an understanding of some complex mathematics. Setting custom attribution rules should not be a subjective exercise and will likely require you to engage with people that have strong statistical and mathematical backgrounds. Custom models should be able to include, but are not limited to things, such as the decay rate of different types of ads, the influence potential of different types of ads, additional time variables, types of products sold, type of customer, etc."); event152251.session[0].mediaurl[82] = new mediaurl(6289329,"15/22/51/rt/1/slide/slide/32_59D592D3EE59513C6B99B9628C109309.jpg","slide","slide","32. DO YOU OFFER PROFESSIONAL SERVICES?",480,640,true,91516,32,"7_28_clearsaleing_with_template.pptx",true,"If we want to go beyond first click, last click, or even attribution do you provide guidance and/or professional services to help us build custom attribution models?"); event152251.session[0].mediaurl[83] = new mediaurl(6289330,"15/22/51/rt/1/slide/slide/33_92981FA7A6634A3BFD72CE74B263EF01.jpg","slide","slide","33. RATE OF DECAY",480,640,true,49308,33,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[84] = new mediaurl(6289331,"15/22/51/rt/1/slide/slide/34_D3A82415FA87236E06834749113781F8.jpg","slide","slide","34. INFLUENCE POTENTIAL",480,640,true,52622,34,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[85] = new mediaurl(6289332,"15/22/51/rt/1/slide/slide/35_542F09390FA1143FA961B89DC56464AE.jpg","slide","slide","35. ABANDONED PATHS",480,640,true,81809,35,"7_28_clearsaleing_with_template.pptx",true,""); event152251.session[0].mediaurl[86] = new mediaurl(6289333,"15/22/51/rt/1/slide/slide/36_8B1B33FE5784B27D8009B65A971309AD.jpg","slide","slide","36. SOCIAL MEDIA",480,640,true,44063,36,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[87] = new mediaurl(6289334,"15/22/51/rt/1/slide/slide/37_85D78CED0B27086EEFA1A02B25DBEC0E.jpg","slide","slide","37. slide37",480,640,true,67098,37,"7_28_clearsaleing_with_template.pptx",false,""); event152251.session[0].mediaurl[88] = new mediaurl(6129141,"15/22/51/rt/1/logo/register/clearsailing_logo_final_4c2009_resized.jpg","logo","register","clearsailing_logo_final_4c2009_resized.jpg",480,640,true,42525,135,"clearsailing_logo_final_4c2009_resized.jpg",false,""); event152251.session[0].mediaurl[89] = new mediaurl(6129148,"15/22/51/rt/1/logo/player/clearsailing_logo__4c2009_small_for_console.jpg","logo","player","clearsailing_logo__4c2009_small_for_console.jpg",480,640,true,30564,136,"clearsailing_logo__4c2009_small_for_console.jpg",false,""); event152251.session[0].mediaurl[90] = new mediaurl(6129144,"15/22/51/rt/1/logo/event/smn_new_colors.bmp","logo","event","smn_new_colors.bmp",480,640,true,58838,137,"smn_new_colors.bmp",false,""); event152251.session[0].mediaurl[91] = new mediaurl(6129145,"15/22/51/rt/1/images/playerbackground/smn_console2009.gif","images","playerbackground","smn_console2009.gif",480,640,true,26822,146,"smn_console2009.gif",false,""); event152251.session[0].mediaurl[92] = new mediaurl(6129160,"15/22/51/rt/1/images/player_docanchr_1/adam_goldberg_resized.jpg","images","player_docanchr_1","adam_goldberg_resized.jpg",480,640,true,24891,166,"adam_goldberg_resized.jpg",false,""); event152251.session[0].offsetlog[0] = new presentationinfo(6289282,"",true,null,1000,null); event152251.session[0].offsetlog[1] = new presentationinfo(6289290,"",true,null,1100,null); event152251.session[0].offsetlog[2] = new presentationinfo(6289283,"",true,null,2000,null); event152251.session[0].offsetlog[3] = new presentationinfo(6289291,"",true,null,20000,null); event152251.session[0].offsetlog[4] = new presentationinfo(6289294,"",true,null,57000,null); event152251.session[0].offsetlog[5] = new presentationinfo(6289284,"",true,null,81000,null); event152251.session[0].offsetlog[6] = new presentationinfo(6289293,"",true,null,84000,null); event152251.session[0].offsetlog[7] = new presentationinfo(6289294,"",true,null,91000,null); event152251.session[0].offsetlog[8] = new presentationinfo(6289297,"",true,null,96000,null); event152251.session[0].offsetlog[9] = new presentationinfo(6289297,"",true,null,102000,null); event152251.session[0].offsetlog[10] = new presentationinfo(6289297,"",true,null,103000,null); event152251.session[0].offsetlog[11] = new presentationinfo(6289298,"",true,null,292000,null); event152251.session[0].offsetlog[12] = new presentationinfo(6289299,"",true,null,413000,null); event152251.session[0].offsetlog[13] = new presentationinfo(6289300,"",true,null,505000,null); event152251.session[0].offsetlog[14] = new presentationinfo(6289301,"",true,null,604000,null); event152251.session[0].offsetlog[15] = new presentationinfo(6289302,"",true,null,827000,null); event152251.session[0].offsetlog[16] = new presentationinfo(6289303,"",true,null,935000,null); event152251.session[0].offsetlog[17] = new presentationinfo(6289304,"",true,null,1002000,null); event152251.session[0].offsetlog[18] = new presentationinfo(6289304,"",true,null,1081000,null); event152251.session[0].offsetlog[19] = new presentationinfo(6289305,"",true,null,1084000,null); event152251.session[0].offsetlog[20] = new presentationinfo(6289306,"",true,null,1177000,null); event152251.session[0].offsetlog[21] = new presentationinfo(6289307,"",true,null,1220000,null); event152251.session[0].offsetlog[22] = new presentationinfo(6289307,"",true,null,1329000,null); event152251.session[0].offsetlog[23] = new presentationinfo(6389590,"",true,null,1334000,null); event152251.session[0].offsetlog[24] = new presentationinfo(6402184,"",true,null,1407000,null); event152251.session[0].offsetlog[25] = new presentationinfo(6289316,"",true,null,1438000,null); event152251.session[0].offsetlog[26] = new presentationinfo(6289317,"",true,null,1534000,null); event152251.session[0].offsetlog[27] = new presentationinfo(6289318,"",true,null,1578000,null); event152251.session[0].offsetlog[28] = new presentationinfo(6289319,"",true,null,1672000,null); event152251.session[0].offsetlog[29] = new presentationinfo(6289320,"",true,null,1809000,null); event152251.session[0].offsetlog[30] = new presentationinfo(6289321,"",true,null,1899000,null); event152251.session[0].offsetlog[31] = new presentationinfo(6289322,"",true,null,2016000,null); event152251.session[0].offsetlog[32] = new presentationinfo(6289323,"",true,null,2029000,null); event152251.session[0].offsetlog[33] = new presentationinfo(6289323,"",true,null,2075000,null); event152251.session[0].offsetlog[34] = new presentationinfo(6289324,"",true,null,2077000,null); event152251.session[0].offsetlog[35] = new presentationinfo(6394464,"",true,null,2167000,null); event152251.session[0].offsetlog[36] = new presentationinfo(6389591,"",true,null,2271000,null); event152251.session[0].offsetlog[37] = new presentationinfo(6402345,"",true,null,2353000,null); event152251.session[0].offsetlog[38] = new presentationinfo(6289326,"",true,null,2477000,null); event152251.session[0].offsetlog[39] = new presentationinfo(6289327,"",true,null,2550000,null); event152251.session[0].offsetlog[40] = new presentationinfo(6289328,"",true,null,2617000,null); event152251.session[0].offsetlog[41] = new presentationinfo(6289329,"",true,null,2676000,null); event152251.session[0].offsetlog[42] = new presentationinfo(6289330,"",true,null,2763000,null); event152251.session[0].offsetlog[43] = new presentationinfo(6289331,"",true,null,2824000,null); event152251.session[0].offsetlog[44] = new presentationinfo(6289331,"",true,null,2875000,null); event152251.session[0].offsetlog[45] = new presentationinfo(6289332,"",true,null,2878000,null); event152251.session[0].offsetlog[46] = new presentationinfo(6400657,"",true,null,2957000,null); event152251.session[0].offsetlog[47] = new presentationinfo(6396130,"",true,null,3054000,null); event152251.session[0].offsetlog[48] = new presentationinfo(6402681,"",true,null,3127000,null); event152251.session[0].offsetlog[49] = new presentationinfo(6389595,"",true,null,3210000,null); event152251.session[0].offsetlog[50] = new presentationinfo(6389596,"",true,null,3601000,null); event152251.session[0].offsetlog[51] = new presentationinfo(0,"endlive",true,null,3626000,null); event152251.session[0].displayplayer[0] = new displayelement(6399282,"clear.gif","freetext","player_enlarge_button","none",0,false,true,593,269,26,110,6129147); event152251.session[0].displayplayer[0].displayElementOptions[0] = new displayelementoption(6399282,"180","180",0); event152251.session[0].displayplayer[0].displayElementOptions[1] = new displayelementoption(6399282,"35","35",1); event152251.session[0].displayplayer[0].displayElementOptions[2] = new displayelementoption(6399282,"35","35",2); event152251.session[0].displayplayer[0].displayElementOptions[3] = new displayelementoption(6399282,"110","110",3); event152251.session[0].displayplayer[1] = new displayelement(6399283,"Y","freetext","player_qa_block","none",1,false,true,522,7,80,230,-1); event152251.session[0].displayplayer[1].displayElementOptions[0] = new displayelementoption(6399283,"180","180",0); event152251.session[0].displayplayer[1].displayElementOptions[1] = new displayelementoption(6399283,"35","35",1); event152251.session[0].displayplayer[1].displayElementOptions[2] = new displayelementoption(6399283,"35","35",2); event152251.session[0].displayplayer[1].displayElementOptions[3] = new displayelementoption(6399283,"230","230",3); event152251.session[0].displayplayer[2] = new displayelement(6399284,"submit_59x23.gif","freetext","player_qa_button","none",2,false,true,605,71,26,74,6129149); event152251.session[0].displayplayer[2].displayElementOptions[2] = new displayelementoption(6399284,"35","35",2); event152251.session[0].displayplayer[2].displayElementOptions[3] = new displayelementoption(6399284,"59","59",3); event152251.session[0].displayplayer[3] = new displayelement(6399289,"clear.gif","freetext","player_online_help","none",3,false,true,569,744,60,60,-1); event152251.session[0].displayplayer[4] = new displayelement(6399294,"http://www.searchmarketingnow.com","hyperlink","","none",4,false,true,0,31,100,200,-1); event152251.session[0].displayplayer[4].displayElementOptions[0] = new displayelementoption(6399294,"SMN Link","SMN Link",0); event152251.session[0].displayplayer[5] = new displayelement(6399285,"Y","freetext","player_media","none",5,false,true,113,6,70,240,-1); event152251.session[0].displayplayer[5].displayElementOptions[0] = new displayelementoption(6399285,"0","0",0); event152251.session[0].displayplayer[5].displayElementOptions[1] = new displayelementoption(6399285,"35","35",1); event152251.session[0].displayplayer[5].displayElementOptions[2] = new displayelementoption(6399285,"35","35",2); event152251.session[0].displayplayer[5].displayElementOptions[3] = new displayelementoption(6399285,"240","240",3); event152251.session[0].displayplayer[6] = new displayelement(6399286,"Y","freetext","player_slide","none",6,false,true,102,261,480,640,-1); event152251.session[0].displayplayer[6].displayElementOptions[0] = new displayelementoption(6399286,"180","180",0); event152251.session[0].displayplayer[6].displayElementOptions[1] = new displayelementoption(6399286,"35","35",1); event152251.session[0].displayplayer[6].displayElementOptions[2] = new displayelementoption(6399286,"35","35",2); event152251.session[0].displayplayer[6].displayElementOptions[3] = new displayelementoption(6399286,"432","432",3); event152251.session[0].displayplayer[7] = new displayelement(6399287,"Player Background","freetext","","none",7,false,true,-1,-1,-1,-1,6129145); event152251.session[0].displayplayer[7].displayElementOptions[0] = new displayelementoption(6399287,"180","180",0); event152251.session[0].displayplayer[7].displayElementOptions[1] = new displayelementoption(6399287,"35","35",1); event152251.session[0].displayplayer[7].displayElementOptions[2] = new displayelementoption(6399287,"35","35",2); event152251.session[0].displayplayer[7].displayElementOptions[3] = new displayelementoption(6399287,"-1","-1",3); event152251.session[0].displayplayer[8] = new displayelement(6399288,"Y","freetext","player_event_title","none",8,false,true,-1,-1,30,350,-1); event152251.session[0].displayplayer[9] = new displayelement(6399290,"Logo Graphic - All Pages","freetext","","none",9,false,true,-1,-1,75,185,6129144); event152251.session[0].displayplayer[10] = new displayelement(6399291,"Player Console Properties","freetext","player_console_properties","none",10,false,true,-1,-1,-1,-1,-1); event152251.session[0].displayplayer[10].displayElementOptions[0] = new displayelementoption(6399291,"900","900",0); event152251.session[0].displayplayer[10].displayElementOptions[1] = new displayelementoption(6399291,"630","630",1); event152251.session[0].displayplayer[11] = new displayelement(6399292,"Need Help?","freetext","","none",11,false,true,-1,-1,50,50,-1); event152251.session[0].displayplayer[11].displayElementOptions[0] = new displayelementoption(6399292,"Help","Help",0); event152251.session[0].displayplayer[12] = new displayelement(6399293,"Today's sponsor:","freetext","","none",12,false,true,375,1,30,150,-1); event152251.session[0].displayplayer[12].displayElementOptions[0] = new displayelementoption(6399293,"Sponsor tag","Sponsor tag",0); event152251.session[0].displayplayer[13] = new displayelement(6399295,"Chris Sherman\r\n
Executive Editor, \r\n
Search Engine Land","freetext","","none",13,false,true,-1,-1,50,130,-1); event152251.session[0].displayplayer[13].displayElementOptions[0] = new displayelementoption(6399295,"Speaker","Speaker",0); event152251.session[0].displayplayer[14] = new displayelement(6399296,"Thursday, January 25, 2007","freetext","","none",14,false,true,-1,-1,30,250,-1); event152251.session[0].displayplayer[14].displayElementOptions[0] = new displayelementoption(6399296,"Date","Date",0); event152251.session[0].displayplayer[15] = new displayelement(6399298,"http://www.clearsaleing.com","hyperlink","","none",15,false,true,406,57,55,205,-1); event152251.session[0].displayplayer[15].displayElementOptions[0] = new displayelementoption(6399298,"CS link link","CS link link",0); event152251.session[0].displayplayer[16] = new displayelement(6399297,"Logo Graphic - Event Console","freetext","","none",16,false,true,381,84,107,175,6129148); event152251.session[0].displayplayer[17] = new displayelement(6399299,"Console Graphic 2","freetext","","none",17,false,true,-1,-1,125,83,6129150); event152251.session[0].displayplayer[18] = new displayelement(6399300,"30","freetext","player_chapters","none",18,false,true,596,484,20,150,-1); event152251.session[0].displayplayer[19] = new displayelement(6399303,"clear.gif","freetext","player_emailafriend","none",19,false,true,594,387,26,80,-1); event152251.session[0].displayplayer[20] = new displayelement(6399301,"Console Graphic 3","freetext","","none",20,false,true,593,386,26,80,6129151); event152251.session[0].displayplayer[21] = new displayelement(6399302,"Console Graphic 5","freetext","","none",21,false,true,592,743,26,64,6129146); event152251.session[0].displayplayer[22] = new displayelement(6399304,"Y","freetext","player_portrait","none",22,false,true,200,8,180,240,-1); var eventstatus="current";