PPC Campaign Automation: Bid Management, Alerts...the Works!
Tuesday, August 4, 2009 - 1 PM EDT
Speaker: Andrew Goodman, Founder and President, Page Zero Media
PPC campaigns can be complex, time-consuming -- and costly if not well-managed. At some point, certain aspects of the campaign are simply too difficult -- or even impossible -- to manage by hand.
When does it make sense to automate a PPC campaign? And to what degree? Which parts of your PPC campaign can -- and should -- be automated? What sorts of rules can be implemented to make automatic and systematic changes to campaigns?
This webcast provides a hands-on introduction into PPC campaign automation. PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He'll discuss why it's important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign.
He'll cover basic rules, and assumptions behind those rules, as well as introducing some advanced rules for those who want to take it to the next level. He'll also show how adding automated processes to your campaign can improve your Quality Score and increase the overall ROI of your PPC campaign.
Andrew Goodman is founder and president of Page Zero Media, a Toronto-based online marketing agency with a global reputation in paid search. Page Zero's client base includes growth e-commerce companies and niche B2B campaigns, as well as brands such as Canon, E*TRADE, and Direct Energy. He is a frequent global speaker at any event willing to feature extremely targeted and granular forms of online marketing, and contributes regularly to trade publications, including Search Engine Land.