Landing Page Optimization: Crank Up Your Search Results! Sapna Satagopan, JupiterResearch; Robert Bergquist, Widemile   Savvy marketers know that an effective landing page can be the key to the success of a marketing campaign ??? and the key to an effective landing page lies in constant testing, targeting, and testing some more. Customers make up their minds in just seconds when they come to you landing page. How can you capture their attention and convert them to buyers? How can you measure which aspect of the landing page was responsible for the conversion? Find out how to improve your landing page performance using targeting and multivariate testing.   Originally recorded September 6, 2007 Duration: 52 minutes   Real Player   Real Media Audio (16k)   Windows Media Player   Windows Media Audio (16k)   Test Your System   Help   Download Real Player   Download Windows Media Player     This webcast is sponsored by: