On Demand Webcast: Paid Search Testing & Experimentation: Optimizing for Superior Results

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Webcast: Paid Search Testing & Experimentation: Optimizing for Superior Results

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: July 10, 2008
Duration: 56 minutes

Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, as fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods, according to JupiterResearch.

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