Our October 28 webcast, Measuring an Ad’s Value: A Forum Discussion, introduces an exciting new forum – and a new format -- for Search Marketing Now.
The Attribution Management Forum, sponsored by ClearSaleing, will connect many of the brightest and most innovative Internet marketing minds to attack this problem. By using the “wisdom of crowds” from the best and brightest in the online advertising space, the Forum will help collectively identify, evaluate, vet and ultimately recommend the best attribution valuation practices and methodologies.
Attribution Management, or as some call it, Engagement Mapping, is a hot topic in online advertising today because advertisers are trying to understand the true performance and interrelationships of their advertising portfolios. Attribution Management involves tracking, assembling and accurately valuing the performance of the entire series of online marketing initiatives that contribute to a sale or conversion.
While a handful of technologies have been introduced to the market that can track and assemble the online ads and impressions that lead to a purchase, the industry currently lacks a broad consensus on proper valuation methodologies to accurately “attribute” value to each participating ad.
We like to think of this as our first online “town meeting” at Search Marketing Now.
Here's what we're going to do: participants in the webcast will be invited to answer several interactive polling questions. Your collective answers will be shared during the live webcast, providing everyone with immediate feedback. ClearSaleing will send follow-up results of a survey to all Forum participants a few weeks after the webcast.
Adam Goldberg, Co-Founder and Chief Innovation Officer of ClearSaleing, and a former Google manager, will host the webcast. Adam will discuss the current state of Attribution Management and its role in online advertising.
Attend this webcast and gain valuable insight into how to effectively measure the value of your online ads. Register now - it's free!
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