Paid Search Testing & Experimentation: Optimizing for Superior Results

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. More webcast info below…

Speaker: Chris Sherman, Executive Editor, Search Engine Land

Event Date: May 28, 2009
Duration: 54 minutes

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Webcast Details

Testing and optimization offer multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition, according to JupiterResearch fully 60% of all search marketers aren’t doing any testing at all, and those that are testing often use simple, ineffective methods.

Your approach to testing and optimizing paid search campaigns should be systematic and carefully planned. Key points that will be considered in this webcast include:

• What you should test and how much is too much?
• A/B vs. multivariate testing – which is right for you?
• The importance of audience segmentation and how to target different user needs
• Beyond ads: optimizing the “landing experience”
• Why automated tools are key to this process

Chris Sherman is Executive Editor of Search Engine Land.

Check out more webcasts, white papers, e-books, news and more filed under Landing Page Optimization, Multivariate and A/B Testing, Paid Search, PPC Advertising, SMN Webcasts - On Demand, Webcasts with Chris Sherman.