Paid vs. Free Search Listings: Optimizing the Mix

Sponsored by iProspect® - the Original® Search Engine Marketing Firm Please complete the form below, and you will be immediately redirected to the webcast for viewing.

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: March 15, 2007
Duration: 57 minutes

Search expert Chris Sherman explains why you need to balance buying listings and optimization – and how you can achieve the right mix. More webcast details below…

Please note all fields are required.

How do you feel about your current SEO status?

How do you feel about your current Paid Search results?

Please enter below the letters you see here:

 

More Webcast Details

It seems simple: if you pay for search listings, you’ll maximize your return by buying more traffic. But it’s just not that easy. Sometimes you can achieve better results from free listings, other times it’s worth it to sponsor links.

Add to the mix search engine rankings, which can change how they rank – leaving you scrambling to make sure your SEM campaign is still effective.

Search expert Chris Sherman explains why you need to strike a balance between buying your listings and relying on free campaigns – and how you can achieve the right mix.

You’ll learn:

  • How free and paid listings interact
  • When to use paid listings and when to rely on natural search
  • How to craft the right message based on the type of listing

Sponsored by iProspect

iProspect® is the Original® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, reputation management, and search-leveraged pubic relations.

Check out more webcasts, white papers, e-books, news and more filed under Search Marketing - Basics, SMN Webcasts - On Demand, Webcasts with Chris Sherman.

Subscribe to SMN

Subscribe to our RSS feed

Subscribe to SMN News to receive updates about our webcasts and whitepapers:

Get our feed!
Stay notified of new webcasts,
new whitepapers and more.

Marketing Resources by Category

All resources by category »

 

Resource Centers

PPC Management
Software Center by

Acquisio

 

Track Us Socially

Search Marketing Resources

Search Marketing Expo    Marketing Land Search Engine Land

Interested in sponsoring a webcast or whitepaper? Contact Sean Moriarty for details.