Pay attention to the people side of PPC

On Tuesday, September 22 at 1 PM, we’ll look at the qualitative side of PPC and why it’s such an important part of any paid search campaign. While many large PPC campaigns call for automated tools, without the benefit of human insight and fundamental best practices, many PPC campaigns will fail.

If a keyword has a low ROAS, bid adjustments may be needed, or it might be that the ad copy doesn’t match up, or the landing page is wrong. Often, these qualitative elements can make or break the success of your paid search campaign.

Join Alissa Ruehl as she shows how you can organize your PPC campaign for success and simplicity through the proper combination of qualitative and quantitative elements. PPC: Not Just About the Numbers Tuesday, September 22 – 1 PM EDT Register now – it’s free!

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