PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.

In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns. More info below…

Speaker: Dan Soha, CEO, Five Mill, Inc.

Webcast date: November 12, 2009

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Webcast Details:

You’ll learn:

how to maximize geo-targeting with keywords
how to geo-target by physical location
how to use geo-targeting to outbid your competitors
differences in geo-targeting among the main search engines

Dan Soha is CEO of Five Mill, Inc, a San Francisco-based search marketing firm. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory. As the Principal and SEM Specialist of Five Mill, he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more.

Sponsored by Marin Software

This webcast is sponsored by Marin Software. Founded in April 2006 by experienced search marketers and software experts, Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer® addresses the workflow, analysis, and optimization needs of advertisers and agencies, saving time and improving financial performance for large-scale SEM campaigns. Marin is designed for those who are spending at least $100,000 monthly on paid search. Marin’s over 130 customers collectively manage in excess of $500 million of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty.

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