PPC Advertising and Geo-Targeting

PPC advertisers use geographical targeting to create more focused and targeted advertising campaigns. By limiting the geographic target, you can increase the efficiency of your advertising campaign, cut costs and increase conversion rates and ROI.

In this webcast, we’ll look at some advance tips and tactics for using geo-targeting in your PPC advertising campaign. Find out how, why, and when to use geo-targeting in your paid search campaigns. More info below…

Speaker: Dan Soha, CEO, Five Mill, Inc.

Webcast date: November 12, 2009

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Webcast Details:

You’ll learn:

• how to maximize geo-targeting with keywords
• how to geo-target by physical location
• how to use geo-targeting to outbid your competitors
• differences in geo-targeting among the main search engines

Dan Soha is CEO of Five Mill, Inc, a San Francisco-based search marketing firm. He has developed innovative techniques that draw not only on his skills in marketing and advertising, but also on his academic background in the field of Algorithm Theory. As the Principal and SEM Specialist of Five Mill, he provides his expertise along with custom-tailored SEM strategies to clients in such varied fields as lead aggregation, retail, broker, brand advertisement, and more.

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