PPC Bid Management Rules That Actually Work

This webcast covers a brief history of PPC bid management rules, how they’ve evolved and how to make them work in 2009 using real examples. More info below…

Speaker:Adam Scott Riff, Director of Search at MediaWhiz

Webcast Date: October 20, 2009

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Webcast Details:

PPC expert Adam Scott Riff discusses how to build PPC bid rules from the bottom up, when to follow them, and when to break them.

He also covers:

• How to implement PPC bid rules both manually and automatically depending on their available technology
• How to take into account ‘weighting’ of multiple actions
• Incorporating and weighting ‘keyword assists’ and ‘other channel assists’ into your equation
• Building all kinds of cool IF/THEN statements that can help build efficiencies beyond bidding
• PPC Bid rules for content vs. search

Adam Scott Riff is the Director of Search at MediaWhiz, with more than 7 years of organic and paid search experience. He has been featured Adotas, WebMasterRadio and most recently in the 2008 DMNews Essential Guide To Search Engine Marketing and is a frequent speaker at industry events.

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