PPC, Brand Terms and Trademarks: Webcast July 22
Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies on use of trademarks in PPC advertising — and how advertisers are affected by the recent changes.
He’ll elaborate on the use of trademark and brand terms in keywords and in PPC text ads — and how large search advertisers can benefit from some of the recent shifts in policy.
Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, Twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land. Trademarks, Brand Terms and PPC Advertising: Updates You Must Know Wednesday, July 22, 2009 Speaker: Brad Geddes, bgTheory Sponsored by Marin Software
Check out more webcasts, white papers, e-books, news and more filed under SMN News Updates.
