PPC Content Networks and Placement Campaigns: How to Optimize for Success

An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference. More info below…

Speakers: Brad Geddes, bgTheory

Webcast dates: February 9, 2010

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Webcast Details

In this webcast, PPC expert Brad Geddes explains how to mine the content networks successfully, to improve your overall conversion. He will discuss

• How to organize your content and placement campaigns
• How to choose effective content network keywords
• How to use placement reports and targeted placement to increase visibility
• A step-by-step workflow to optimize your content campaigns

If you are actively involved in PPC campaigns, find out why content networks and placement targeting are becoming an increasing important part of the game.

Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land.

Check out more webcasts, white papers, e-books, news and more filed under Content Network, PPC Campaign Management, PPC Management Software, Paid Search, SMN Webcasts - On Demand, Social Media Marketing.