PPC Content Networks and Placement Campaigns: How to Optimize for Success
Tuesday, February 9, 2010 – 1 PM EST – (10 AM PST)
Speakers: Brad Geddes, bgTheory
Webcast Details
An effective PPC content campaign can vastly improve conversions, increase your overall search, and bring more people into your buying funnel. But content networks are much different than search. To succeed in PPC these days, you need to understand the difference.
In this webcast, PPC expert Brad Geddes explains how to mine the content networks successfully, to improve your overall conversion. He will discuss
- How to organize your content and placement campaigns
- How to choose effective content network keywords
- How to use placement reports and targeted placement to increase visibility
- A step-by-step workflow to optimize your content campaigns
If you are actively involved in PPC campaigns, find out why content networks and placement targeting are becoming an increasing important part of the game.
Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land.
Sponsored by Marin Software
Marin Software provides a browser-based, enterprise-class paid search management application for advertisers and agencies. Designed for those who are spending at least $100,000 monthly on paid search, Marin Search Marketer® addresses the workflow, analysis, and optimization needs for large-scale SEM campaigns, saving time and improving financial performance. Over 150 customers collectively manage in excess of $750 million of annual search spend via Marin’s application. Customers include University of Phoenix, Neo@Ogilvy, Razorfish, Reply!, and ZipRealty. Marin Software was recently selected by AlwaysOn as an OnMedia Top 100 Winner in the Next Generation Search category. For more information, visit www.marinsoftware.com
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