PPC Negative Keywords: Maximizing the Positive Effect

This webcast looks at negative keywords — what they are, why they are important, and how you can build a list of negative keywords that will help reduce costs and increase your Quality Score. Ken Jurina, a leading authority on negative keywords, will provide an overview as well as case studies demonstrating companies saving up to 40% on PPC spend via the use of a maximized negative keywords list in their PPC campaign strategy. More info below…

Speaker: Ken Jurina, CEO, Epiar, Inc.

Webcast date: Tuesday, October 13, 2009

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Webcast Details

While most online marketers are diligent in creating a keyword list for SEO, many overlook the power of negative keywords. Negative keywords are those terms for which you don’t want your ads to appear in search engine results. When used correctly, negative keywords can filter out useless clicks and impressions, reducing overall costs and increasing the ROI of a paid search campaign.

You’ll learn:

• What is a negative keyword?
• How to generate an in-depth negative keyword list
• How to maximize the benefit of negative keywords in your PPC campaign

Ken Jurina is CEO of Epiar, Inc., an internet marketing and SEO firm in Edmonton, Canada. He is a frequent speaker at industry events and is an active member in SEMPO.org.

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