Reaping Return from Alternative Pay-Per-Click Search Engines
Tuesday, March 27, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Nowadays, savvy marketers and advertisers are approaching search marketing like a financial portfolio – diversification is key. Why? Different search engines have different ways of reaching your potential prospects and customers. Once you make the decision to diversify, there are important questions to consider:
- What are the other PPC marketing options?
- How do these search engines differ from Google and Yahoo?
- How are they priced? How do you get started?
In this webcast, you’ll learn:
- What to look for with alternative PPC search engine marketing
- Success stories from advertisers that have worked with alternative search engines
- How to incorporate these new alternatives into your existing plans and reporting systems
- How to measure the effectiveness of these alternatives (since they are different than Yahoo and Google) – what sort of traffic volumes and conversions are typical?
Sponsored by LookSmart
LookSmart is an online advertising company that provides relevant solutions for advertisers, publishers, and vertical search sites and web tools for consumers. For more information, visit www.looksmart.com
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