» PPC Campaign Management Tools in the Facebook Era

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Consulting Editor:
David Rodnitzky, PPC Associates

Editor:
Claire Schoen, Search Marketing Now

Advisory Editors:
Chris Sherman, Search Engine Land
Christine Churchill, Key Relevance
Brad Geddes, bgTheory


Researcher/Writer:
Karen Burka

Market Intelligence Report:

PPC Campaign Management Tools in the Facebook Era

Learn about the latest trends, opportunities and challenges facing the search campaign management software market — particularly in light of the explosion in Facebook Advertising.

• Who are the key players in SEM campaign management software?
• How are they incorporating FB advertising into their current offerings?
• How has the emergence of new ‘biddable markets’ affected campaign management tools and practices?

This report draws from primary and secondary research sources, including interviews with industry leaders:

• top-level executives at leading campaign management software vendors
• venture capitalists actively involved in the industry
• Search marketers currently using campaign management tools
• leading search marketing experts and practitioners

Who should read this report:

• Agencies, advertisers, and search marketers doing their due diligence in selecting a vendor to manage their search marketing and Facebook advertising campaign
• Analysts and vendors looking for current intelligence about this dynamic marketplace
• Anyone who needs to be up to speed on the key players and major trends in the market for search marketing campaign management tools

What you’ll get:

• Updates on the current trends and issues in search campaign management and automation
• Insight into the impact of Facebook on search campaign management
• Profiles of the top 10 leading vendors
• Analysis of the impact of Facebook, the Bing/Yahoo! merger, and more

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