Upcoming Webcast
Why Display Matters to Search Marketers & How Search Marketers Can Get Involved
Thursday, August 12, 2010 – 1 PM EDT
Speaker: Jeff Green, CEO, The Trade Desk
Online advertising has matured to a point where there is a real opportunity for search marketers – by applying search expertise to display advertising.
This webcast explains the relationship between search advertising and display advertising, and why it is important to engage in both, in order to reach the growing online audiences.
Because of their already proven success, search marketers play a large role in unlocking offline advertising dollars, especially as they extend many search principles into display. Learn more about how to do this successfully.
Recent E-Book
Why Display Matters to Search Marketers
This E-Book explains the relationship between search advertising and display advertising, and why it is important to engage in both in order to reach the growing online audiences. It covers the differences between search advertising and display advertising, why there are significant opportunities for display right now, and what advertisers can do to develop a successful display advertising strategy.
Recent Webcast
Breakthrough in PPC Ad Testing and Optimization:
Using Ad Sets to Improve Even Your Best PPC Ad Campaign
Speaker: Matt Van Wagner, Find Me Faster
For years, A/B ad split testing has been the workhorse of ad testing for PPC campaign managers. It’s easy to understand and easy to implement, and can produce steady, predictable gains in your campaigns. But A/B testing can also lead to over-optimization, a thinning of your ad message diversity and cause decay in your campaign performance. That’s where Ad Set Optimization™ comes in.
In this webcast, Matt Van Wagner, President of Find Me Faster, and developer of the Ad Sets Optimization model, will explain how a set of ads can outperform the best ad in an ad group, and show how to improve your PPC campaign results using this new technique.
E-Books:
PPC Pricing Models
This report outlines two main categories of PPC management pricing models: cost-based pricing and performance-based pricing. In each category, we’ve outlined some typical examples, along with the advantages and disadvantages of the models for both SEM agencies and PPC advertisers.
Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results
Drawn from articles and columns in Search Engine Land, as well as SMN Webcasts and SMX Theater presentations, “Best Practices in PPC Reporting” will help you become more efficient — and more effective — in your PPC reporting skills.
On-Demand Webcasts – View Now!
PPC & the Long Tail: How Important is it, Anyway?
Speaker: George Michie, CEO, Rimm-Kaufman Group
Event Date: Thursday, February 18, 2010
Google’s New Ad Formats -
What You Need To Know
Speaker: David Szetela, President, Clix Marketing
Event Date: Thursday, January 21, 2010
PPC expert David Szetela explains what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign.
Turning Clients into PPC Champions:
How to make PPC meaningful to “the other guys”
Speaker: Alissa Ruehl, Apogee Search and SEMJ.org
Event Date: December 8, 2009
PPC Bid Management Rules That Actually Work
Speaker: Adam Scott Riff, Director of Search, MediaWhiz
Event Date: October 20, 2009
PPC expert Adam Scott Riff discusses how to build PPC bid rules from the bottom up, when to follow them, and when to break them.
PPC Campaign Automation: Bid Management, Alerts…the Works!
Speaker: Andrew Goodman, Founder and President, Page Zero Media
Event Date: August 4th, 2009
PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign.
Related Information:
It’s all about search Article:
Peering into Match-Types: The Hidden Info Advantage of the Google Adwords Keyword Research Tool
It’s all about search Article:
Predicting ROAS and Launching Better PPC Campaigns
SEM Agencies and Reporting: Best Practices for Success
Kendall Allen, MKTG
Event Date: October 23, 2008
This webcast covers how the best marketers and agencies have moved from mechanical handling of rough data to true analysis.
Duration: 47 minutes
