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E-Books:

PPC Pricing Models

This report outlines two main categories of PPC management pricing models: cost-based pricing and performance-based pricing. In each category, we’ve outlined some typical examples, along with the advantages and disadvantages of the models for both SEM agencies and PPC advertisers.

Best Practices in PPC Reporting: Advanced Strategies to Maximize Efficiency and Results

Drawn from articles and columns in Search Engine Land, as well as SMN Webcasts and SMX Theater presentations, “Best Practices in PPC Reporting” will help you become more efficient — and more effective — in your PPC reporting skills.

Upcoming Webcast

PPC & the Long Tail: How Important is it, Anyway?

Speaker: George Michie, CEO, Rimm-Kaufman Group

Thursday, February 18, 2010 – 1 PM EST (10AM PST)

On-Demand Webcasts – View Now!

Google’s New Ad Formats -
What You Need To Know

Speaker: David Szetela, President, Clix Marketing
Event Date: Thursday, January 21, 2010

PPC expert David Szetela explains what the new Google tools are, what he’s learned from them so far, and how you can get started with them in your PPC campaign.

Turning Clients into PPC Champions:
How to make PPC meaningful to “the other guys”

Speaker: Alissa Ruehl, Apogee Search and SEMJ.org
Event Date: December 8, 2009

PPC Bid Management Rules That Actually Work

Speaker: Adam Scott Riff, Director of Search, MediaWhiz
Event Date: October 20, 2009

PPC expert Adam Scott Riff discusses how to build PPC bid rules from the bottom up, when to follow them, and when to break them.

PPC Campaign Automation: Bid Management, Alerts…the Works!

Speaker: Andrew Goodman, Founder and President, Page Zero Media
Event Date: August 4th, 2009

PPC expert Andrew Goodman looks at how to automate a PPC campaign using rules-based management to govern your bidding process. He’ll discuss why it’s important to automate the bidding process, what kinds of rules can be used to streamline a PPC campaign.