Recent Webcasts:
Need-to-Know SEO: Key insights from the recession and tools we learned to succeed in 2010
Moderator: Chris Sherman
Thursday, February 11, 2010
Speakers: Kerry Dean, Senior SEO Account Manager, Range Online Media
Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media
Sponsored by Range Online Media
PPC Testing & Optimization 2010: Best Practices
Speaker: Chris Sherman
Tuesday, January 19
Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again.
Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition.
Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. Key points that will be considered in this webcast include:
- How other channels can be used as additional “levers” in your testing
- What you should test and how much is too much?
- A/B vs. multivariate testing – which is right for you?
- The importance of audience segmentation and how to target different user needs
- Beyond ads: Optimizing the “landing experience”
- Why automated tools are key to this process
Ask the Search Engines: War Stories from the World Tour
Ask iProspect: PPC Strategy & Tactics from the Experts
When to Outsource Your Search Engine Marketing: Making The Decision
Related Information
Research Studies: The Forrester Wave™: US Search Marketing Agencies, Q1 2009
How Large Offline Marketers Drive Superior Search Marketing Results
Related Information
Research Studies: iProspect Search Engine Marketing Integration Study
iProspect Offline Channel Influence on Online Search Behavior Study
Ask iProspect: Strategies & Tactics for World-Class SEO Q+A with the Original Search Engine Marketing Firm
Related Information
Search Marketing Advisor™ Newsletter Articles:
SEO Partnerships: How to Build Them to Last
Key SEO Elements of a Successful Homepage
Big Brand Search Engine Optimization: Managing Large Campaigns
Related Information
Search Marketing Advisor™ Newsletter Article:
Philanthropy & Search: How Doing Good Can Benefit Online Visibility
Winning Big with SEO Fundamentals
SEO & Your Domain: The Power of One
Research Study:
Aberdeen Group Research Report: What Does it Take to Create Best-in-Class Search Engine Marketing? (November 2008)
Blended Search 2009: Strategies for Large SEO Campaigns
Related Information
Research Study:
Blended Search Results Study (April 2008)
Paid Search for Big Sites, Big Brands
Related Information
Search Marketing Advisor™ Newsletter Article:
Getting the Word Out: How Paid Search Complements New Site Content
Tackling Large Paid Search Campaigns: Automated Solutions
Related Information
Search Marketing Advisor™ Newsletter Article:
Google AdWords Geographic Exclusion: The Missing Link
Search Marketing Advisor™ Newsletter Article:
Getting the Word Out: How Paid Search Complements New Site Content
The Social Graph: The Key to Search Marketing’s Future?
Related Information
Research Study:
iProspect Search Marketer Social Networking Survey
Research Study:
iProspect Social Networking User Behavior Study
Multi-National Search Marketing: Effective Strategies for Global Marketers
Related Information
Search Marketing Advisor™ Newsletter Article:
Why Marketers Need to Differentiate Same Language International Websites
The Dozen Truths Every CMO Must Know About Search Marketing
Related Information
Research Study:
iProspect Offline Channel Influence on Online Search Behavior Study
Research Study:
iProspect Search Engine User Behavior Study
Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More
Related Information
Search Marketing Advisor™ Newsletter Articles:
Comparison Shopping Engines: The Basics
Know Your Audience – Yahoo! Search Submit Pro’s New Reports
Paid vs. Free Search Listings: Optimizing the Mix
Related Information
Research Study:
iProspect’s SEO Metrics & ROI Study
Search Marketing Advisor™ Newsletter Article:
I Search for Fleas: Using Integrated Search Services to Market to Me
Maximizing the Impact of Paid Search Listings
Related Information
Search Marketing Advisor™ Newsletter Article:
Dressing for Success: Integrating Your Paid Search Campaign with Other Marketing
Initiatives
Search Marketing Advisor™ Newsletter Article:
Preventing Mixed Signals: Attracting Qualified Searchers with Your PPC Ads
Social Search: New Marketing Opportunities
Related Information
Research Study:
iProspect Search Marketer Social Networking Survey
Research Study:
iProspect Social Networking User Behavior Study
How to Find the Right Search Marketing Partner
Related Information
Search Marketing Advisor™ Newsletter Article:
Search Marketing Firm Selection: – Critical Factors – Part 1
Search Marketing Advisor™ Newsletter Article:
Search Marketing Firm Selection: – Critical Factors – Part 2
