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Recent Webcasts:

Need-to-Know SEO: Key insights from the recession and tools we learned to succeed in 2010

Moderator: Chris Sherman
Thursday, February 11, 2010

Speakers: Kerry Dean, Senior SEO Account Manager, Range Online Media
Kerri Smith, Mobile Strategist and Senior Account Manager, Range Online Media

Watch this SMN Webcast 'Need-to-Know SEO'!

Sponsored by Range Online Media

PPC Testing & Optimization 2010: Best Practices

Speaker: Chris Sherman
Tuesday, January 19

Watch 'PPC Testing & Optimization 2010 Now!

Google has famously stated that all you need to get started with paid search is five minutes and a credit card. While that’s essentially true, to avoid wasting money and to achieve optimal results from your paid search campaign, you need to test, experiment, and test again.

Testing and optimization offers multiple benefits: in addition to improving your bottom line, you’ll gain a leg up on the competition.

Your approach to testing and optimizing a paid search campaign should be systematic and carefully planned. Key points that will be considered in this webcast include:

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