ROI-Based Campaign Management: Optimization Beyond Bidding

To stand out amongst the competition, marketers need to consider techniques eyond bid management to gain a competitive advantage and drive ROI. A holistic approach to campaign management focused on keyword relevance and ad quality is required to increase Quality Scores and maximize search marketing revenue and profit.

Download this Whitepaper to learn how to drive maximum ROI from your paid search programs, with three simple best practices for campaign management.

In this whitepaper, you will learn how to:

Intelligently build and refine a highly relevant and targeted keyword set
Restructure campaigns and ad groups to improve ad targeting and relevance
Accurately measure ad copy performance and continuous ad tuning and testing

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Sponsored by Marin Software

Sponsored by Marin Software. Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer®, designed for those spending at least $100,000 monthly on paid search, addresses the workflow, analysis, and optimization needs of large-scale advertisers and agencies, saving time and improving financial performance. Over 150 companies, including many of the world’s largest interactive agencies and advertisers, use Marin Search Marketer to manage more than $600 million of annual paid search spend.

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