Rx for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution

In this webcast, we learn more about the challenges reported by large search marketers in the Jupiter Research study, and a look at how Marin Software’s paid search application addresses these issues. More webcast info below…

Speakers: Speaker: Marc Barach and Chris Wine
Event Date: April 14, 2009
Duration: 48 minutes

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Paid search advertising (PPC) holds tremendous opportunity for large-scale advertisers spending more than $100K monthly or managing hundreds of thousands — even millions — of keywords. But it’s also leading to large-scale headaches for many advertisers.

Recent research determined that while 55% of advertisers plan to increase spending on paid search advertising in the next year, 85% said the complexity of their paid search advertising is rising. A full 92% would increase their spending by 22% *if* they could overcome some of the obstacles inherent in managing large PPC campaigns.

Specifically, the “pain points” for large paid search advertisers centered around

• · reporting and analytics
• · linking conversion data with click and cost data
• · calculating bids and hitting ROI goals
• · campaign management
• · keyword expansion

In this webcast, we’ll learn more about the challenges reported by large search marketers in the Jupiter Research study, and a look at how Marin Software’s paid search application addresses these issues.

…and more

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