Search as a Strategic Planning Tool
Search as a Strategic Planning Tool
Tuesday, June 24, 2008 – 1 PM EDT (10AM PDT)
Speakers: Gord Hotchkiss, Enquiro & James Lamberti, comScore
Webcast Details
Search is no longer just a tactical tool for online marketers – it’s become an important piece of any successful marketing strategy. Progressive marketers understand that search can be used to gain insight into the behavior of their customers, their competitors, and the overall market.
Developing good “search intelligence” – for example, understanding how certain demographics behave relative to certain keywords – is critical to your marketing success.
In this webcast, we’ll discuss how marketers us search in the strategic planning phase – from creating a demographic profile of their ideal customer, to sizing the opportunities in the market.
In this webcast you’ll learn:
- How to translate online consumer behavior into successful marketing strategy
- How to be sure your search campaign aligns with your target demographic
- How to determine the best marketing mix of paid & organic before launching a new campaign
Sponsored by comScore
This webcast is sponsored by comScore, a global Internet information provider which leading companies turn to for consumer behavior insight that drives successful marketing, sales and trading strategies. comScore Marketer informs search strategy by delivering insight into paid and organic search results, including demographics of searchers by search term and the broader online behavior of those searchers. For more information, visit www.comscore.com.
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