Search Marketing 2008: What We’ve Learned, Where We’re Headed

In this webcast, each speaker presents two lessons learned in 2008, plus two predictions for the coming year. An extended Q+A session follows, with some of the brightest minds in the industry. More details below…

Speakers: Chris Sherman, Executive Editor, Search Engine Land
Dana Todd, President, Chief Marketing Officer, Newsforce, Inc. and Chairperson, SEMPO
Jeffrey Pruitt, Executive Vice President, iCrossing and President, SEMPO
Greg Sterling, Founder, Sterling Market Intelligence
Event Date:December 11, 2008
Duration: 54 minutes

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Webcast Details

Get ready for the New Year in Search! In today’s uncertain economy, where is search headed – and what will help us move forward in 2009? Join us for a year-end discussion as our expert speakers share their key takeaways from 2008 and their outlook for 2009.

Each speaker will present two lessons learned in 2008, plus two predictions for the coming year. We’ll follow with an extended Q+A session with some of the brightest minds in the industry. Questions can be submitted in advance when you register – you can also share with us your own lessons learned and predictions for what lies ahead.

Chris Sherman is the Executive Editor of Search Engine Land. Recognized as an expert in search, he has been writing about search and search engines since 1994. He is co-chair of the Search Marketing Expo conference series and is frequently quoted in national news outlets about search marketing topics.

Dana Todd is Chief Marketing Officer for Newsforce, Inc. and current Chairperson of SEMPO. (Search Engine Marketing Professional Organization.) Considered one of the pioneers of the search marketing industry, Dana has 13 years of Internet experience, formerly working in traditional advertising and journalism for another 10 years. She also serves on the Board of Advisors for ad:tech and the Yellow Pages Association Local Search Guide.

Jeffrey Pruitt is Executive Vice President, Corporate Partnerships, for iCrossing, focusing on iCrossing’s strategic relationships, including those with leading search engines, technology partners, advertising agencies, and Fortune 500 accounts. An active member of the search marketing community, he is currently President of SEMPO. He also sits on the advertising councils of Google, Yahoo! and Microsoft and on the advisory board of the Yellow Pages Association.

Greg Sterling is the founding principal of Sterling Market Intelligence, a consulting and research firm focused on online consumer and advertiser behavior and the relationship between the Internet and traditional media, with an emphasis on the local search marketplace. He is the local and mobile search correspondent for Search Engine Land, has been tracking and covering local and mobile search for more than 6 years.

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