Bullseye! Hitting the Right Demographic in your Digital Marketing Campaigns

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer. More info below…

Moderator:
Misty Locke, President, Range

Speakers:
Eli Goodman, Search Evangelist | comScore, Inc.
Bobby Jones, VP and Managing Director, Alloy Access

Webcast date: July 27, 2010

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Webcast Details

The most successful digital marketing campaigns usually have one thing in common: an understanding of the target audience– how they behave, how they interact with digital channels — how to ultimately reach that target demographic with a compelling message.

This webcast will present recent research on online consumer behavior, highlighting variations among demographic groups. We’ll cover the differences between how consumers search and how they buy — and what you can do with this data to improve your search marketing campaign and reach your target customer.

Our panel will consist of expert researchers and search marketers.

Attend this webcast and learn:

• How to engage, influence and close the loop with various consumer groups – from women and men, teens and Gen X, and the gay community
• What to do – and what not to do – with targeted search messaging
• Why placement, frequency and messaging can result in vastly different results depending on the demographic

Check out more webcasts, white papers, e-books, news and more filed under e-Commerce marketing, Online Retail, Search Marketing - Basics, Search Marketing Trends & Research, SMN Webcasts - On Demand.