Search Marketing for Small Business: The Basics for Online Success

In this introductory webcast about search engine marketing. Industry veteran Disa Johnson talks about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. More webcast info below…

Speaker: Disa Johnson, President, SearchReturn
Event Date: May 14, 2009
Duration: 58 minutes

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As consumers become more sophisticated online searchers, small businesses must focus on their advertising and marketing efforts online to remain successful. Local search continues to grow, as both buyers and sellers turn to the Internet to research and to shop.

Yet a recent survey from Nielsen Online and WebVisible, Inc. reveals that local businesses and consumers are too often failing to connect, despite billions of local consumer dollars up for grabs. A full 82% of consumers use search to find local businesses — yet less than half of all small businesses have a website. And only 9% of small businesses are satisfied with their online marketing efforts.

What’s a small business to do? SEO, SEM, PPC, keywords, Adwords, analytics — what does it all mean for you as a small business marketer when you’re just starting out with search? Where do you begin?

We’ll help you get started, in this introductory webcast about search engine marketing. Industry veteran Disa Johnson will talk about the basics, from the bottom up, so you can understand the landscape of search and how it fits into your current online marketing efforts. We’ll do this with a powerpoint presentation, streaming audio, and a Q+A session where any question is a good one.

She’ll cover:

and more..

We’ll do this with a powerpoint presentation, streaming audio, and a Q+A session where any question is a good one. Join us!

Who should attend: Small business owners, marketers at small and medium-sized companies, and anyone looking to better understand the process of search marketing

Disa Johnson has over 12 years experience in Search Marketing and Web Services. Widely acknowledged as search-marketing expert and industry leader, she appears frequently at major industry conferences. She also serves on the Search Engine Marketing Council (SEMC) with The Direct Marketing Association (DMA) as the chair of programming, officially recognized by The DMA for contributions since November 2005.

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