Search Results, SEO and the New World Order: Blended Search 2010

Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has changed the landscape and the techniques required to achieve top rankings for search marketers. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?

The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. In a nutshell, this means that all of the major search engines now automatically blend results from their “vertical” search catalogs, such as news, images video, local and even real-time listings with standard web results.

Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience. More info below…

Speaker: Chris Sherman, Executive Editor, Search Engine Land

Webcast date: May 11, 2010

Please complete the form below, and you will be immediately redirected to the webcast for viewing.

Please note all fields are required.

First Name:	Last Name:
Job Title:	Company Name:
Email:	Phone:
Street Address:	City:
State:	Zip Code:
Country:	Company annual revenue: – Please Select –Greater than $500 Million $24 Million – $500 Million Less than $24 Million

How do you feel about your current SEO status? – Please Select –I’d be interested in learning whether we could improve our SEO results. We’re still evaluating our SEO results. I’m completely satisfied with our SEO results. I’m not familiar with our SEO results We don’t currently participate in SEO

How do you feel about your current Paid Search results? – Please Select –I’d be interested in learning whether we could improve our Paid Search results. We’re still evaluating our Paid Search results. I’m completely satisfied with our Paid Search results. I’m not familiar with our Paid Search results. We don’t currently participate in Paid Search.

Please enter below the letters you see here:

 

Webcast Details:

He’ll cover:

• The new types of content that are being included in blended search results, and how this content is ranked
• How Google differs from Bing in how they produce blended search results, and factors to consider when optimizing for each
• The implications for existing SEO methods with different types of web content “competing” for top rankings
• How to incorporate new types of content into search marketing campaigns to leverage exposure

Check out more webcasts, white papers, e-books, news and more filed under Podcasts, SMN Webcasts - On Demand.