SEO and Conversion Rates: Hand-in-hand

Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate. More webcast info below…

Speakers: Herndon Hasty, Senior SEO Evangelist, Range Online Media Chris Knoch, Principal SEM Consultant, Omniture
Event Date: April 7, 2009
Duration: 54 minutes

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More Webcast Details

It’s not enough to update your site to be SEO friendly – any changes to your site need to take into account what your customers will see, not just search engines. In tough times, your conversion rate counts, and SEO can affect it for better or worse while boosting your traffic. Whether you’re running a boutique shopping site or a large travel website, it’s a fine balance that’s critical to understand and maintain. Learn about the ways that SEO and user experience work hand-in-hand to grow your traffic while keeping and even growing your conversion rate.

Attend this webcast and learn:

how to analyze the quality of your site traffic, using conversion paths and funnels
The role a good site structure and page layout play in both natural search traffic and shopping flow
How to equip your customers to improve and share your shopping experience for you
on-site merchandising – how to make sure your customers find what they’re looking for – and make sure you’re cross-selling effectively
what types of conversion optimization tools can help you identify what’s working – and what isn’t
SEO basics for successful conversions on ecommerce site – how to combine SEO with a great shopping experience
how forward-thinking ecommerce sites are incorporating social sharing and bookmarketing badges into their sites

Chris Sherman is Executive Editor of Search Engine Land.

Herndon Hasty is Sr. SEO Evangelist for Range Online Media.

Chris Knoch is Principal SEM Consultant, Omniture

Sponsored by Range Online Media

Range Online Media is a leading search and interactive marketing agency that delivers measurable success through comprehensive, online marketing services, including paid search marketing, search engine optimization (SEO), online media placement and social media, strategic planning, performance optimization and more. Range currently offers strategic leadership and campaign management services to GAP, Neiman Marcus, Bergdorf Goodman, Accor Hotels North America, L’Occitane en Provence, The Container Store, Godiva, Burberry, Wyndham Hotels & Resorts and many other smart clients. We were proud to have been named to the 2007 and 2008 top 25 search marketing agencies in America by AdAge and to Inc. Magazine’s Inc. 5,000 list of fastest growing private companies in 2007 and 2008. Range has also received the highest average client satisfaction rating in the paid search industry by Jupiter Research for the last four consecutive years. Range is headquartered in Texas and has offices in New York and Utah. Please visit our website at www.RangeOnlineMedia.com.

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