Strategic Competitive Intelligence For Search Marketers
Thursday, July 12, 2007 at 1:00 PM EDT
Chris Sherman, Executive Editor, Search Engine Land and Bill Tancer, General Manager of Global Research, Hitwise
Webcast Details
Wouldn’t you love to take a look behind the scenes at your competitors’ search marketing campaigns? To know where their traffic comes from, how much they’re spending on PPC and SEO campaigns, and what kinds of search marketing and advertising strategies they’re using to attract customers and conversions?
There are a number of tactics and tools that make sleuthing on your competitors a snap, offering up treasure troves of actionable information that search marketers can use to outmaneuver rival sites.
In this webcast, you’ll learn:
- How to profile your competitors using search engines and other online tools
- How to assess the effectiveness of a competitor’s natural search optimization and paid search advertising campaigns
- How to get a better sense of the types of ads you should be running, links you should be seeking and more
Sponsored by Hitwise
This webcast is sponsored by Hitwise, a subsidiary of Experian (FTS: EXPN), with operations in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1,000,000 websites in 160+ industries. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on their search marketing, online advertising, affiliate and a broad range of other online marketing programs.
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