Successful Feed-Based Search Marketing

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Successful Feed-Based Search Marketing: Shopping Engines, Paid Inclusion & More

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: May 10, 2007
Duration: 55 minutes

Search expert Chris Sherman explores the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing. More webcast details below…

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Webcast Details

Many search marketers focus all of their attention on natural and paid search campaigns, overlooking a third, potentially quite rewarding area: Feed based search marketing.

While Yahoo’s paid inclusion programs are probably the best-known type of feed-based SEM, feeds are also crucial for successfully working with shopping or product comparison engines, as well as local search and directory sites.

In this webcast, Chris Sherman will explore the types of feed-based search marketing and when they can be appropriately leveraged with other types of search marketing.

Topics include:

• When to use feed-based search marketing for maximum impact
• Search engine optimization (SEO) tactics for feeds
• Must-know technical aspects of feed formats

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