Tackling Large Paid Search Campaigns: Automated Solutions

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively. More webcast info below…

Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: November 13, 2008
Duration: 48 minutes

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Webcast Details

Paid placement search advertising programs can be an appealing alternative to time-consuming organic search engine optimization (SEO) efforts – allowing you to rank well in search engine results with comparatively less work.

But what happens when your campaign grows to hundreds, thousands or even millions of listings? Managing the bidding process manually becomes a nightmare – perhaps even impossible.

Fortunately, there’s an entire class of search ad bid management tools that can save you time and money — and when used properly can actually improve your campaign’s performance and ROI.

In this webcast, Chris Sherman will describe the kinds of bid management systems available and how they can be used effectively.

You’ll learn:

• How to monitor for and close costly bid “gaps” created by competitors
• How to use tools to rapidly adjust bids in response to events or time changes
• How tools can be used to fine-tune ROI and other metrics

Check out more webcasts, white papers, e-books, news and more filed under In-House Search Marketing, PPC Advertising, PPC Campaign Management, Paid Search, SMN Webcasts - On Demand, Webcasts with Chris Sherman.