The American Attribution Index: Using Advertising Attribution Management to Improve Media Mix Allocation

Attribution management — the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions — has become a critical component of advertising analytics.

ClearSaleing, Inc., a leader in advertising analytics and founder of the Attribution Management Forum, and Vetra Analytics, a leader in quantitative marketing, have recently announced The American Attribution Index (AAI). AAI is the first-ever attribution management index that measures the relative effectiveness of each online advertising source and influence factor on consumer purchases and conversions. More info below.

Speakers:

• Adam Goldberg, ClearSaleing Chief Innovation Officer;
• Purush Papatla, President, Vetra Analytics

Event Date: Thursday, October 1, 2009

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Webcast Details

In this webcast, we’ll learn more about the AAI, and how advertisers can use this new index to improve the effectiveness of their media mix allocation.

There are three versions of the American Attribution Index: the Aggregate Index, representing average attribution indices across all participating companies and all of their respective industries; Vertical Industry Indices, which represent an industry-specific attribution index across all participating companies in that respective industry; and Company-Specific Indices, developed for a specific company.

The introduction of these indices will allow marketers to gain further insight into advertising ROI, and help marketers more profitably allocate advertising budgets across available online options.

Attend this webcast and learn:

• How to discover the relative importance of online media sources in influencing purchase decisions.
• How you can benchmark against your competitors using the vertical attribution indices.
• How you can use an attribution index customized for your company to improve the allocation of your online advertising investments.

Adam Goldberg is co-founder and Chief Innovation Officer for ClearSaleing, Inc. He speaks and writes frequently about attribution management issues for marketers and advertisers.

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