The Dozen Truths Every CMO Must Know About Search Marketing

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Speaker: Chris Sherman, Executive Editor, Search Engine Land
Event Date: June 28, 2007
Duration: 55 minutes

This webcast focuses on twelve strategic truths about search marketing that are imperative for success. More webcast info below…

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Webcast Details

The notion that search marketing is an island, best left to techies or junior staff, no longer holds water. Search is becoming a crucial part of successful companiesí overall marketing strategy, and should be integrated with both traditional, and other online marketing campaigns.

This means that chief marketing officers need to understand some of the most important fundamentals of search marketing, the role it can play in an organization’s overall marketing efforts, and what search marketing practices successful marketing organizations – perhaps their competitors – are using to their advantages.

This webcast focuses on twelve strategic truths about search marketing that are imperative for success.

Topics include:

• The crucial relationship between traditional marketing and search marketing
• How search marketing focuses your efforts on your most qualified prospects
• How to use search marketing to reduce your overall marketing costs while still boosting effectiveness

Check out more webcasts, white papers, e-books, news and more filed under In-House Search Marketing, SMN Webcasts - On Demand, Search Marketing - General, Webcasts with Chris Sherman.