Trademarks, Brand Terms and PPC Advertising: Updates You Must Know

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. More webcast info below…

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Speaker: Brad Geddes, bgTheory
Event Date: July 22, 2009
Duration: 58 minutes

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Google recently made significant changes in its trademark usage within AdWords, leaving many PPC advertisers still scratching their heads. What exactly are the current trademark policies and how have they changed? How will these changes affect you — or your client’s paid search ads?

In this webcast, PPC expert Brad Geddes will provide an overview of trademark policy at the top three search engines, including the most recent changes at Google. He’ll talk about the use of trademark and brand terms in keywords and in text ads, and how large search advertisers will benefit from Google’s shift. Whether you’re a franchise operator, an information publisher, or a large brand company, you’ll want to learn how the current rules apply to you.

Attend this webcast and learn::

• What are the current rules for using trademark terms – for Google, Yahoo! and Microsoft’s Bing
• What does the change in Google’s policy mean for SEM brand advertisers? For affiliates?
• What are best practices for writing PPC ad copy using trademark or brand names?

Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land.

Check out more webcasts, white papers, e-books, news and more filed under PPC Advertising, Paid Search, SMN Webcasts - On Demand, Search Marketing - Advanced, Trademarks.