Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC in plain English isn’t easy. More info below…

Speaker: Alissa Ruehl, Apogee Search and SEMJ.org

Webcast date: December 8, 2009

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Webcast Details

In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to, including:

• Relating your raw data to their business goals
• Making your efforts meaningful to PPC novices
• Turning challenges into valuable marketing insight
• Getting other people as excited about your successes as you are

Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences.

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