Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC in plain English isn’t easy. More info below…

Speaker: Alissa Ruehl, Apogee Search and SEMJ.org

Webcast date: December 8, 2009

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Webcast Details

In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to, including:

Relating your raw data to their business goals
Making your efforts meaningful to PPC novices
Turning challenges into valuable marketing insight
Getting other people as excited about your successes as you are

Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences.

Sponsored by Acquisio

Acquisio is the world’s leading provider of performance marketing solutions for agencies. Its flagship product, Acquisio SEARCH, helps marketers manage, optimize and automate all their paid search activities across all search engines. The platform also automates the production of beautiful and engaging client-ready reports, saving agencies significant amounts of time each month on their reporting activities. Other solutions include landing page creation and testing platform Acquisio PAGES, and Acquisio Managed Services. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world, providing them with increased productivity, efficiency, and ROI. Learn more at www.acquisio.com

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