Turning Clients into PPC Champions: How to make PPC meaningful to “the other guys”

Sponsored by Acquisio

Your pay-per-click (PPC) advertising campaign is rocking, and all reports point to success. But how do you turn all the data into a meaningful information for your client — or your boss — or the rest of the marketing team that might not have a clue about PPC? Explaining the ins and outs of PPC in plain English isn’t easy. More info below…

Speaker: Alissa Ruehl, Apogee Search and SEMJ.org

Webcast date: December 8, 2009

Please complete the form below, and you will be immediately redirected to the webcast for viewing.

Please note all fields are required.

What is your monthly PPC spend?

Are you an Agency?

Please enter below the letters you see here:

 

Webcast Details

In this webcast, Alissa Ruehl will demonstrate how to make PPC meaningful to the people you report to, including:

  • Relating your raw data to their business goals
  • Making your efforts meaningful to PPC novices
  • Turning challenges into valuable marketing insight
  • Getting other people as excited about your successes as you are

Alissa Ruehl is Manager of Website Effectiveness Consulting at Apogee Search. She is also the Paid Search Editor for SEMJ.org, and is a frequent speaker on webcasts and at search industry conferences.

Sponsored by Acquisio

The world’s leading developer of performance marketing solutions for agencies, Acquisio helps marketers buy, track, optimize, and report on media across all major search, social, and display networks. With more than $500MM in ad spend under its management, Acquisio is the multi-channel ad management solution preferred by advertising and marketing agencies. Acquisio’s suite of solutions empowers over 300 interactive agencies around the world—including Bruce Clay, Yellow Pages Group, SEO Inc., aimClear, Page Zero, Find Me Faster and Leverage Marketing —helping them increase productivity, efficiency and ROI. The company is based in Montreal, Quebec with satellite offices in Seattle, Toronto, and Paris. For more information, visit www.acquisio.com.

Check out more webcasts, white papers, e-books, news and more filed under Agency SEM, Paid Search, SMN Webcasts - On Demand.

Subscribe to SMN

Subscribe to our RSS feed

Subscribe to SMN News to receive updates about our webcasts and whitepapers:

Get our feed!
Stay notified of new webcasts,
new whitepapers and more.

Marketing Resources by Category

All resources by category »

 

Resource Centers

PPC Management
Software Center by

Acquisio

 

Track Us Socially

Search Marketing Resources

Search Marketing Expo    Marketing Land Search Engine Land

Interested in sponsoring a webcast or whitepaper? Contact Sean Moriarty for details.