Understanding Google’s Quality Score: Myths and Misconceptions

In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative to maximize keywords in my ads and on landing pages? Does Dnynamic Keyword Insertion (DKI) help or hurt my Quality Score? If I restructure my account to improve my Quality Score, will that delete the account history? More webcast info below…

Speaker: Addie Conner, Director of Search Marketing, CourseAdvisor Inc.
Event Date: February 18, 2009
Duration: 47 minutes

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Quality Score. You know it’s important. You’re just not sure how it works – or what you should do to get the highest Quality Score.

Well, you’re not alone. And since Google doesn’t reveal the exact formula of calculating Quality Score, all marketers have some deciphering to do in order to succeed.

In this webcast, we’ll look at the history behind Google’s Quality Score as well as some of the more common myths and misconceptions. For example, is flash a good thing or a bad thing when it comes to landing pages and Quality Score? Are Page Rank and Quality Score interrelated? Should I adjust my creative to maximize keywords in my ads and on landing pages? Does Dynamic Keyword Insertion (DKI) help or hurt my Quality Score? If I restructure my account to improve my Quality Score, will that delete the account history?

Find out what goes into Quality Score, and why understanding Quality Score is critical to the success of your PPC campaign.

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