Web Analytics: Easy or Hard?

In this webcast, we’ll examine a common debate among the web analytics community: are web analytics easy or hard? And what can you do to make it easier on you?

When used correctly, Web analytics provide insight into web marketing performance and customer behavior, empowering marketers to improve effectiveness and personalize interactions. Strategic and tactical decisions become informed, often leading to greater profits and new opportunity. More info below…

Speaker: Jim Sterne, Chairman, Web Analytics Association – September 29, 2009

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Webcast Details

But for many marketers, the challenge lies in knowing how to translate reports and key performance indicators into better business results. Are you asking the right questions? Are you getting accurate answers? How do you know? Analytics tools can help. But if you are using web analytics tools and still finding it hard, is it the tool that’s making it hard — or the analyst?

This webcast will look at why web analytics is BOTH easy and hard, and why it’s important to know what to expect of your analysts and of your web analytics tools.

You’ll learn:

• If you have limited time and resources, which analytics should you focus on?
• How important is the analytics tool and how important is the analyst?
• How do you get to the next level of analysis?

Jim Sterne is an international speaker on electronic marketing and customer interaction. A consultant to Fortune 500 companies and entrepreneurs, Sterne has written six books on Internet advertising, marketing and customer service including, “Web Metrics; Proven Methods for Measuring Web Site Success.” Sterne is the producer of the international eMetrics Marketing Optimization Summits and is the Founding President and current Chairman of the Web Analytics Association.

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