Tuesday, December 19, 2006 at 1:00 PM EST
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Face it - you know your company’s search marketing could be more effective. But how do you find the right solution for your SEM needs? Whether you decide to outsource or hire an in-house expert, how do you know who’s right for the job?
In this popular webcast, search expert Chris Sherman will give you the latest tips on how to select the most appropriate - and best-qualified - search partner.
He’ll walk you through the various options and give you a check-list of requirements and questions to ask - to help you find what you need to maximize your search marketing efforts.
You’ll learn:
- How to find reputable, effective agencies
- What questions to ask when interviewing SEM vendors
- When to hire third party and when to build your own SEM staff
- …and much more!
Sponsored by iProspect
iProspect ® is the Original ® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, online reputation management, and search-leveraged pubic relations.
