Thursday, January 11, 2007 at 1:00 PM EST
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
So you think you’ve been successful with search engine marketing…but you’re not completely sure. You’ve analyzed certain web metrics, you’ve got an idea of your conversion rates, but how do you really know if your SEM efforts are working?
More importantly, are you using the most up-to-date tools to measure your success?
In this webcast, search expert Chris Sherman provides an overview of web analytics and the statistics that truly measure your search marketing success.
You’ll learn:
- How to recognize a successful search strategy
- How to fine tune your current marketing efforts
- Which analytics tools can save you time and money
This webcast is for anyone involved in search marketing who wants to make sure their search strategy is a success.
Sponsored by ClickTracks
ClickTracks, which created ClickTracks Web Analytics service and software to rise above the "stats" overload in other web analytics tools. See it to believe it: Use coupon SE_LAND_071 to try ClickTracks Web Analytics on your own site for 30 days.
