Thursday, August 30, 2007 at 1:00 PM EDT
Lorraine Sileo, Vice President, Research, PhoCusWright and Bill Tancer, General Manager of Global Research, Hitwise
Webcast Details
With more than three fifths of online travel shoppers using search engines as their starting point, successful search marketing is critical to anyone involved in the travel business today.
How do today’s travelers search online? What do they look for - where do the go? And how can you best capture their attention in an increasingly competitive online environment?
This webcast explores the latest research in the online travel market and consumer behavior in the travel segment.
You’ll learn:
- The size and scope of today’s online travel market
- How do consumers search for travel online
- What is the variation between online and offline travel shoppers
Find out what’s happening in this dynamic market - and how you can take advantage of the latest research to improve your marketing results.
Sponsored by HitWise & SMX Travel@PhoCusWright
This webcast is co-sponsored by Hitwise and by SMX Travel@PhoCusWright.
The Hitwise online competitive intelligence service provides daily insights on how 25 million people interact with over 1,000,000 websites in 160+ industries. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on their search marketing, online advertising, affiliate and a broad range of other online marketing programs.
SMX Travel@PhoCusWright is a two day conference that educates travel marketers about the latest in organic and paid search and delivers presentations from best-of-breed travel and hospitality industry providers. If you’re fluent in travel search marketing, this event is where you can engage with others who speak your native language.
