How to Select a Paid Search Management Application

Thursday, January 17, 2008 - 1:00 PM EST
(10:00 AM PST)

Speaker: Christine Churchill, President, Key Relevance

Webcast Details

As the largest and fastest growing on-line advertising channel, paid search continues to become more complex and competitive. No one knows this better than you do - as you juggle campaigns, spreadsheets and business goals across multiple engines.

It’s time to find the right paid search management application - but where do you start? Do you use an outside agency, third-party software, or go the do-it-yourself route? If you do go with a third party search management application, what should you consider when making this selection? And if you choose to go it alone, what are some the steps you should take to be successful?

In this webcast, Christine Churchill will examine the various considerations to make when selecting a paid search management application - and the steps you can take to make the decision that’s right for you.

You’ll learn:

• when to choose paid search management applications
• the pros and cons of the various options (agency, third party software, or do it yourself)
• what to consider when choosing third party software

Christine Churchill, the President of KeyRelevance, is a recognized expert in the field of Search Engine Marketing. She was a member of the founding Board of Directors of the Search Engine Marketing Professional Organization (SEMPO) and is a regular speaker at industry conferences.