Social Networking 101:
Does my CEO Really need a Facebook Profile?
Tuesday, March 11, 2008 - 1 PM EDT (10 AM PDT)
Speaker: Vanessa Fox, Features Editor, Search Engine Land
Webcast Details
You’ve signed up for LinkedIn, created a profile on Facebook, and joined Twitter. Now what?
Everyone’s talking about how social networking is a great way to build brand loyalty, increase customer service and drive more traffic. But how? Not only must you learn how to build a profile and engage with other users - you’ve got to incorporate these sites into your existing marketing activities. Who has the time to follow all these sites? Does it really pay off?
This webcast provides an introduction to social networking - which sites are out there, how you use them, and how to figure out what makes the most sense for your business.
Search Engine Land Features Editor Vanessa Fox will provide and overview, followed by a question and answer session with the audience.
She’ll talk about:
- How to create a profile
- How to engage with your customers on social networking sites
- When social networking makes marketing sense - and when it doesn’t
Sponsored by SMX Social Media
This webcast is sponsored by Search Marketing Expo - SMX Social, coming to Long Beach, California April 22-23, 2008. This show is for internet marketers who want to engage the unique and difficult-to-reach audiences at social media sites like Digg, del.icio.us, Facebook, StumbleUpon, Reddit and Netscape. This West Coast version of SMX Social Media is an encore presentation of the standing-room only New York City edition presented last autumn. Attendees Dugg (sic) it. You will too! For information and to register, visit Search Marketing Expo - SMX Social.
