Blended Search One Year Later:
Strategies for Large SEO Campaigns
Tuesday, April 29, 2008 - 1:00 PM EDT (10:00 AM PDT)
Speaker: Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Blended search – the practice of blending search result listings from news, video, images, and specialized, vertical search engines – has been with us for about a year now. How has it affected search optimization (SEO) practices, particularly for larger brands? Has the blending of results changed how you compete for rankings?
The first generation of search engines ranked pages based on the content of those pages — the words on the page. The second generation increased relevancy by analyzing links. Now the third generation, Search 3.0, is upon us in full force. Google Universal Search, Ask.com’s Morph, Microsoft Live Search Scopes and Yahoo! Shortcuts are different names for the same core concept — automatically blending in results from specialized or “vertical” search engines such as video search or local search.
This webcast will look at the revolutionary change happening with blended search and how search marketers can ride the wave to success.
Search Engine Land Executive Editor Chris Sherman will provide an overview, followed by a question and answer session with the audience.
He’ll cover:
- The new types of content that are being included in blended search results, and how this content is ranked
- The implications for existing SEO methods with new types of content “competing” for top rankings
- How to incorporate new types of content into search marketing campaigns to leverage exposure
Sponsored by iProspect
This webcast is sponsored by iProspect, the Original Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, pay per click advertising management, paid inclusion management, shopping feed management and numerous other search marketing services. By dramatically increasing business results for clients, iProspect helps to create search marketing heroes every day. For more information, visit www.iprospect.com.
