Thursday, February 15, 2007 at 1:00 PM EST

Eric Ward, President, EricWard.com

Webcast Details

In a world where everyone has a web site, how can you get attention, traffic and links to yours? After all, what good is a great site if nobody knows about it?

In this educational webcast, Eric Ward gives tips on how to build links, buzz, and publicity.

No matter how large or small your business is, there are venues, nooks, and crannies in the online world where you’ll want to be seen. Find out how you can reach these - and what it takes to build an effective linking strategy.

You’ll learn:

• Types of Links and Their Effects
• Recognizing Your Site’s Unique Link Potential
• Linking for Publicity versus Linking for Search Rank

Eric Ward has been called "THE authority on links." He founded the Internet’s first publicity and link-building service, NetPOST, in 1994. Eric publishes a monthly newsletter, The Ward Report: Link-Building and Content Publicity Tactics, and has received numerous awards for his work.