Thursday, March 8, 2007 at 1:00 PM EST
Chris Sherman, Executive Editor, Search Engine Land
Webcast Details
Sponsored listings can be a great way to boost your rank in search engines - but they can also be a real headache to manage. Find out how you can optimize these paid listings while boosting your performance and ROI.
Chris Sherman discusses various ways to maximize the success of your paid campaigns, which analytics tools to use to measure your success, and why it’s so important to test different creative aspects of your campaign.
You’ll learn:
- Common myths about paid listings
- Tips on keywords
- Tools you can use to automate your campaign.
Sponsored by iProspect
iProspect® is the Original® Search Engine Marketing Firm. Since 1996 the company has helped many of the world’s most successful brands maximize their online marketing ROI through natural search engine optimization, paid inclusion management as a Yahoo! Search Submit Certified Ambassador, pay per click advertising management via their own patent-pending bid management agent called iSEBA®, Web analytics, copywriting, reputation management, and search-leveraged pubic relations.
